Retailer Name: _ Group Members: _ Sub-category: _
For the section in the store where your subcategory is placed:
Describe the target market for this sub-category for this store.
Customer Service 1. How many sales people are in this area? Is that enough pe
UrinalSoccer Never under estimate the power of advertising in the urinal. This ad for ESPN gave those oh so talented men a chance to "play" while promoting ESPN Brazil in the bathroom at local bars and restaurants.
TennisTrampoline This non traditional ad
What We Covered Yesterday
Consumer Decision Making Process
How retailers can provide information and cues
to stimulate purchase and repeat sales
Chapter 4 cont