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MKTG 330 Marketing Research

  • Average Course Rating (from 3 Students)

    4.3/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      67%
    • 4
      0%
    • 3
      0%
    • 2
      33%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 33%

    • Medium 33%

    • Hard 33%

  • Top Course Tags

    Always Do the Reading

    Go to Office Hours

    Great Intro to the Subject

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    • Profile picture
    Nov 14, 2016
    | Probably wouldn’t recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course attempts to hit on practical knowledge, but a lot of the information seemed to have been made up on the spot by the professor to fulfill whatever agenda he was targeting.

    Course highlights:

    I learned to work in a large group team setting.

    Hours per week:

    6-8 hours

    Advice for students:

    Try to find a different professor, one that cares more for your learning than anything else.

    • Fall 2016
    • Santella
    • Yes
    • Go to Office Hours Group Projects Requires Presentations
    • Profile picture
    Oct 26, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    This teacher, although no longer at the school, gave us real examples on how to do market research. It was awesome!

    Course highlights:

    Having a real-time project was a great way to learn the material. Way better than being powerpointed to death.

    Hours per week:

    6-8 hours

    Advice for students:

    Make sure you read the book. Even with the current professors teaching the course, this material cannot be learned by guessing.

    • Spring 2016
    • Santella
    • Yes
    • Great Intro to the Subject Go to Office Hours Always Do the Reading
    • Profile picture
    Aug 26, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

    Course highlights:

    I learnt how to gather and record information. I learnt that the goal of marketing research is to identify and assess how changing elements of the marketing mix impacts consumer behavior. There are two types of marketing research: Consumer marketing research and Business-to-Business (B2B) marketing research. Consumer marketing research concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market based economy. I learnt that for every product you want to purchase you need to do a marketing research on it. for example if you want to purchase a car , you need to do a research before going to purchase it from the dealership.

    Hours per week:

    3-5 hours

    Advice for students:

    It is an interesting course which broadens your knowledge.

    • Summer 2016
    • Yemi Nathaniel
    • Yes
    • Lots of Writing Always Do the Reading Requires Lots of Research

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