BUSN 7278 Data Analysis
Sante Fe Grill
Professor Myles Bassell
One-Way Tabulation Frequency Table
The SPSS click-through sequence is
ANALYZE DESCRIPTIVE STATISTICS FREQUENCIES.
Lets use X25 Frequency of Patronage of Santa Fe Grill as a variable to examine

Chapter 6 MANOVA 100 word minimum per question.
1. Discuss the 3 assumptions for the use of MANOVA.
The univariate test procedures of ANOVA are valid in a statistical sense if we
assume that the dependent variable is normally distributed, the groups are
i

1.
What were the mean, mode, median, range, and standard deviation computed to
be for the Santa Fe SPSS data set? Interpret those numbers within the context of the
Santa Fe questionnaire used in the research. What does a mean of 3 tell us about the
freque

Chapter 4
1.
a. What is regression analysis?
b. Briefly explain the correlation coefficient, collinearity, and multicollinearity?
c. Breifly explain when and why should multiple regression be used?
d. What level of statistical significance and R2 would ju

Module 3 Several Key Points
BUSN 7278 Data Analysis Professor Bassell
Page |1
The difference between testing for significant differences and testing for association. Testing for
significant differences via Z-tests, T-tests, and ANOVA, focuses on exploring

Data Analysis
Data Analysis
Module 2
Module 2
Testing for Significant Differences
Testing for Significant Differences
Learning Objectives
1.
2.
3.
4.
Explain measures of central
tendency and dispersion.
Describe how to test hypotheses
using univariate and

Data Analysis
Data Analysis
Module 1
Module 1
Preparing Your Survey Data for Analysis
Preparing Your Survey Data for Analysis
Learning Objectives
1.
2.
3.
4.
Describetheprocessofdata
preparationforanalysis.
Discussvalidation,editing,and
codingofsurveydata

1)
Distinguish between variables and constructs.
The models typically tested using SEM Involve both a measurement model and
a structural model. Most of the multivariate approaches discussed in the previous
chapters focused on analyzing variables directly.

1)
Distinguish between exploratory factor analysis and confirmatory factory
analysis. Assess the construct validity of a measurement model.
Confirmatory factory analysis cannot be conducted appropriately unless the
researcher can specify both the number o

Chapter 9 Multidimensional Scaling
In the 7th edition this is Chapter 10.
1. Define multidimensional scaling and describe how it is performed. 100
word minimum
Multidimensional scaling, also known as perceptual mapping, is a procedure
that enables a resea

1. According to the textbook, what is conjoint analysis and what are the four
specific questions researchers face?
Conjoint analysis is a multivariate technique developed specifically to
understand how respondents develop preference for any type of object

GET
FILE='C:\Users\Ranran\Downloads\7278SantaFeGrillSPSSdataSet.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
FREQUENCIES VARIABLES=x25
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
29-MAR-2014 16:45:05
Comments
Input
Data
C:\Users\Ranran\Downloads\7278Sa

Chapter 5
1. a. Discuss when you would use discriminant analysis instead of multiple
regression analysis.
b. Explain the difference between metric and nonmetric
variables. Chapter 5 100 word minimum
a. In choosing an appropriate analytical technique, we s

Module 1 Several Key Points
BUSN 7278 Data Analysis Professor Bassell
Page |1
The process for data preparation and analysis. The value of marketing research is its ability to provide
accurate decision-making information to the user. To accomplish this, th

Module 2 Several Key Points
BUSN 7278 Data Analysis Professor Bassell
Page |1
Measures of central tendency and dispersion. The mean is the most commonly used measure of central
tendency and describes the arithmetic average of the values in a sample of dat

Module 5 Several Key Points
BUSN 7278 Data Analysis Professor Bassell
Page |1
Objectives of a research report. The key objective of a marketing research report is to provide the client with
a clear, concise interpretation of the research project. The rese

Module 4 Several Key Points
BUSN 7278 Data Analysis Professor Bassell
Page |1
The importance of multivariate methods to managers. Multivariate statistical analysis methods have
become increasingly important to managers due to the vast amounts of data stor

Data Analysis
Data Analysis
Module 3
Module 3
Testing for Associations
Testing for Associations
Learning Objectives
1.
2.
3.
4.
5.
Understand and evaluate the types of
relationships between variables.
Explain the concepts of association and
covariation.
U