1. What must marketers be careful about then using age and lifecycle segmentation?
Marketers must be careful to guard against stereotypes when using
the age and life-cycle segmentation.
2. What are Zipcars promotion tactics? 196
3. What is beha
Consumers in Situations
Humans are social animals. We all belong to
groups, try to please others, and take cues
about how to behave by observing the
actions of those around us. We will often go
to great lengths to please the members of a
Chapter 1: What is CB,
and Why Should I Care?
Consumer Behavior as Human Behavior
Consumption to Satisfaction
Consumption situations can be classified
according to the level of control the
marketer has over them:
* Extensive marketer control
Restaurants, dentist, mechanic.
Location, dcor, lighting,
Value = Benefits-Cost
The Basic Consumption Process
Cost & Benefits
Why buy product: product is a solution to consum
Wm imm- m |
The large corporation generally has a separation of ownership from executive control. This can lead
'A' reorganization as a proprietorship.
'A' harmony between principals and agents.
0 principaliagent problems.
'A' a partnership of pn'r On
MAKING CAPITAL INVESTMENT DECISIONS
GOING DEEPER INTO CAPITAL BUDGETING
In the previous chapter, we learned about the different capital budgeting decision criteria, given
the cash flows
In this chapter, we will learn about how
RETURN, RISK AND THE SML
POINTS TO KEEP IN MIND DURING THIS CHAPTER
Investors like returns J but dislike risk L
A stocks risk can be considered in 2 ways:
Risk in a portfolio context
In a portfolio context, a
INTEREST RATES AND BOND VALUATIONS
WHAT IS A BOND?
A bond is a debt instrument that allows one party to borrow from another
WHO ISSUES BONDS?
The U.S. federal government issues (that is, sells) U.S. Treasury bonds (or U.S. Trea
Lecture 3 - 09/14/2016
DISCOUNTED CASH FLOW VALUATIONS
Many assets provide a series of cash flows
Pension fund income
Many obligations require a series of payments
If the paymen
Lecture 1 - 08/31/2016
TIME VALUE OF MONEY
Suppose $1 today buys as much ice cream as $1.03 will a year from now, and suppose 1 pint today
sounds as good today as 1.04 pints a year from now.
Then, you are just as happy with 1 p
STOCK VALUE AND STOCK PRICE
Investors and corporate executives often need to estimate stocks intrinsic value
Investors estimate intrinsic value to help determine which stocks to buy or to sell
NVP AND OTHER INVESTMENT CRITERIA IN CAPITAL BUDGETING
WHAT IS CAPITAL BUDGETING?
Capital budgeting is the
analysis of potential projects
(that might require large
Introduce new sandwich?
Drill in Canada?
Lance Armstrong and Livestrong Foundation: Rising again after the Fall
Part 1 - Answer the following questions under your team
discussion board by Wednesday, 3/15 at 11:59pm. "Lance - Team X"
Question 1: How should Nike respond to the revelation of
Support Media (Outdoor Advertising) Chapter 13
1 Identify the 4 major categories of out of home advertising and give examples of each.
b. Spectacular displays
c. Wall murals
d. Vinyl-wrapped posters
e. 30-sheet poste
1. Discuss fully the role of IMC in branding and identify the promotional mix elements.
a. Advertising is defined as any paid form of non-personal communication about an
organization product service or any idea by and identifie
1. Discuss fully the advantages and limitations of TV advertising.
TV advertising has both great advantages and limitations.
TV advertisements have a one of the best reaches and can be viewed by millions of views.
TV advertising h
1. Imagine you are a Vice President at an advertising agency. Discuss fully the different
ways agencies are compensated. Indicate which compensation method you would want
for your advertising agency and why? Chapter 3 100 word minimum
Consumer Behavior Chapter 4
1. Discuss fully sensation.
a. Perception involves three distinct processes. Sensation is the immediate, direct
response of senses (Taste, smell, sight, touch and hearing) to a stimulus such as an ad,
Homework Page 106
Data Part A Data Part B
Average: 20 Average:503
Homework Page 116| 3.22
Z Score: -1.56
1B) P(BBB,GGG) 2/8 = .25= 25%
2B) P(BGG,GBG,GGB) 3/8=.37= 37%
3B) P(BBG,BGB,GBB) 3/8=.37= 37%
4B) P(BBB) 1/8=.13= 13%
PART 2. PAGE 165 PART 4.13
COMPANY TYPE LOW RISK
1. The difference between a continuous random variable and a discrete random
variable (provide an example of each)
Continuous Random Variable: A continuous variable is a variable whose
value is obtained by measuring. It
Review Test Submission: STQB 2017 Spring Term (1)
1 out of1 points
strategies involve trying to compete successfully only within a single industry.
McDonalds, Starbucks, and Subway are three rms that h