Chapter 2: Value and the
Consumer Behavior Value
The Consumer Value Framework (CVF)
Humans are social animals. We all belong to
groups, try to please others, and take cues
about how to behave by observing the
actions of those around us. We will often go
to great lengths to please the members of a
Motivation and Emotion:
Motivations are the inner reasons or
driving forces behind human actions as
consumers are driven to address real
needs. Motivations are the impetus toward
providing the intended reasons for a
What is Culture?
1. Culture is learned; we are not born with culture.
2. Aspects of
Driving Consumer Behavior
The inner reasons or driving forces behind human
action as consumers are driven to address real
Why do we eat or drink too much?
Why do we buy shoes every season?
Motivations do not compl
Pizza: Chicago style, NY style
Choice of favorite sports
Ice Hockey, American Football
Names of things
submarine sandwich, sub, wedge,
hoagie, hero, grinder, baguette.
Growing Ethnic Marke
The Stock Market
If a business is worth a dollar and I can buy it for 40 cents,
something good may happen to me.
Prediction is difficult, especially about the future.
Niels Bohr (among others)
Decision Making II:
Alternative Evaluation and
does itit mean?
Professor Richard Long
Feb 20, 2016
Chapter 3 Analyzing the Marketing Environment
I. The microenvironment: the actors close to the company that affects its ability to serve its
a) Company: for
1. Costumers are not always rational and objective in their buying
2. Marketing myopia is when a company is so taken with their own product, they fail to see customers underlying
3. Primary data consists of information gathered for the task at hand
Professor Richard Long
Feb 15, 2016
Scenario #1: Wholesome Hamburger Company
Suppose you work for the wholesome Hamburger Company. You own a 100 fast food restaurants
in California. There is a big drough
Market segmentation: dividing a market into smaller segments with distinct needs, characteristics, or behavior
that might require separate marketing strategies or mixes.
Market targeting: the process of evaluating each market segments attractiv
BC Meet sell pitch.
Folks, we have a huge problems in our college. Problems with the way students
study, socialize and get their businesses done at Brooklyn College. Our 8 brilliant
app developers and researchers spent 1 year and 8 months to find the answ
According to charted institute of marketing, Marketing is defined as management process of
Anticipating, identifying and satisfying customer requirements profitability.
Marketing is all about identifying human and social needs.
Stuffs which can
Principle of Marketing 3100
Around 17,300 students each year enroll at Brooklyn College, which means that there are
a lot of questions going around that need to be answered. There are hundreds of questions from
not only new student
The total required production is 968,320 units, computed as follows:
Planned Ending Inventory
255,000 (300,000 85%)
312,000 (300,000 1.04)
324,480 (312,000 1.04) 28
Allocation of costs:
a. Inventory decreases by 5,000 units, so operating income is greater under variable costing.
b. Fixed overhead rate per unit = $13,000,000 / 24,000 = $541.67
Difference in reported operating income $541.67 5,000 = $2,708,350
Unit variable cost
Unit contribution margin
Current sales value fo
Maximizing Shareholder Value is the sole responsibility of Corporate Management. 1 Discuss the pros
and cons of this statement with the help of information from multiple sources. What is your opinion?
Corporate management is the process of leading, admini
Art 183 Thursday
The Picasso sculpture that I found most intriguing was Little Girl Jumping Rope. It was created
between 1950 and 1954. The brochure indicates that this sculpture consists of bronze. It se
Berle believed that corporations were simply vehicles for advancing and protecting shareholders interests and
that corporate law should be interpreted to reflect this principle. He suggested that any other account of
corporations function and purpose woul
2017 Winter Term: BUSN 3170 International Business
The Brooklyn College School of Business, CUNY
Professor C.A. Stone
Course Description: An introduction to the international business environment. Topics covered
include: issues in
The Market Forces of
Supply and Demand
Markets and Competition
Market a group of buyers and sellers of
a particular good or service
Competitive market a market in which
there are many buyers and many sellers
so that each has a negligible impact on
An Introduction to Macroeconomics
Where the telescope ends, the microscope
Which of the two has the grander view?
Macroeconomics vs. Microeconomics
Decisions of individual units
No matter how large
What is Macroeconomics
at the aggregate (international, national,
Some aspects of macroeconomics are
about comparing two aggregate
Elasticity and Its
Elasticity . . .
is a measure of how much buyers and
sellers respond to changes in market
allows us to analyze supply and
demand with greater precision.
Journal Question-Name 3 necessities and
Climate Change In Asia
Agricultural and Rural Development, Economic, Electricity Production, Pollution and Population
BUSN 7276X Business Analytics
Dr. Viju Raghupathi
Adeel Awan, Kiranjeet Kaur, Rudraksh Soni, Deandra