Background of Todays
rade and commerce are core elements in the
development of the American cultural experience, and advertising has played an important role in that process. Because advertising carries out the communication role
This is the html version of the file http:/raptor1.bizlab.mtsu.edu/s-drive/HJOHNS/Kleppner_08.ppt.
Google automatically generates html versions of documents as we crawl the web.
Dr. H. Ronald
Chapter 2: Media Impact: Understanding research and effects
1) Propaganda: Info that is spread for the purposes of promoting a doctrine or cause.
- GTA Theory: Does violent entertainment media cause violence in society.
- Understanding media effects: Payn
Chapter 1: Media in a changing world
1) Media Literacy: Ability to understand and make productive use of media, effect media can have
on you and on the society around you. Difference of being victimized and being in control of
Mass Media Test One Study Guide
important dates to remember
1456: PRINTING PRESS *
1530: First press in the Americas
1642: Massachusetts became the first colony to pass a law requiring that
every child learn how to read
1690: Publick Occurences, first Ame