Instructor: John Finlayson
email@example.com. Please include MKT319 in the subject line.
Monday and Wednesday 7:45 AM 9:15 AM and by appointment
The course website is on Bluel
MARKETING EXAM 2
CHAPTER 5: KNOWING YOUR CUSTOMER CONSUMER & BUSINESS
I. CONSUMER BEHAVIOR Is the way in which individuals and organizations make decisions
to spend their available resources, such as time or money.
o The role of consumer behavior in BUSIN
MARKETING EXAM #3 STUDY GUIDE
CHAPTER 9: SUPPLY CHAIN & LOGISTICS MANAGEMENT ADDING VALUE FOR YOUR CUSTOMERS
a. SUPPLY CHAIN Is a set of three or more companies directly linked by one or more of
the upstream and downstream flows of produc