MKT 111: Introduction to Marketing Principles
Directions: This examination consists of four sections: I through IV. Print or type clearly your response to each question.
Unintelligible answers will be graded as incorrect. The total value is 100 points. Do
WEEK 1 HOMEWORK ASSIGNMENT
Week 1 Homework Assignment
College of Staten Island
WEEK 2 HOMEWORK ASSIGNMENT
What is Marketing?
Marketing according to Perreault, Cannon, & McCarthy is the process that
Lancer Gallery Case Study
Lancers present problem is figuring out if they should reposition themselves as a
company. Repositioning the company is a risky move because Lancer deals with a distinct