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MKT 111

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    Background Knowledge Expected

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    Great Intro to the Subject

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    • Profile picture
    Aug 09, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The Marketing 111 class is a good course for business/marketing students. it is an introductory level of marketing and will help students understand the basic concepts of the course to apply to professional activities such as internships.

    Course highlights:

    The course entailed the definition of marketing, how to manage customer-relationships, the different ways of communicating and engaging customers, the 4 Ps (Product, price, promotion, and place) and the 4 As (Acceptability, Affordability, Awareness, and Accessibility), market sustainability, digital marketing and much more. My professor gave us detailed information on every topic. I took this course and learned various concepts of marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    This course did not require much work except to study for the test and be attentive in class. It also depends on the Professor to give students much or less homework. However, my Professor only encouraged us to study and she gave us only three homework for the entire semester. I would advise students to be punctual to class, be attentive and take down notes to understand better when studying for the tests.

    • Spring 2017
    • Lisa Spagnola
    • Yes
    • Background Knowledge Expected Great Intro to the Subject Great Discussions

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