1. How does the American Marketing Association define marketing? Marketing is the
activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society
Management, Motivation, and Leadership: Bringing Business to Life
1. Review the definition of management at the beginning of the chapter and briefly define
each of the 4 functions. Planning; figuring out where to go and h
Watching my favorite tv shows.
I love to cook
Career paths: a chef or catering business
Skills: The ability to cook and meet deadlines while preparing a large amount of
I like to play video games
Career path: Owning a video game marketing com
Google offers two different ways to either advertise yourself advertise a specific product or
service. Google AdSense and Google AdWords are both effective ways to advertise on Google
and make money while doing.
With Google AdWords, advertising is made ea
1. Explain the difference between channel of distribution and physical distribution.
Channel of distribution is the path that a product takes from the producer to the consumer, while
physical distribution is the actual movement of products to the destinat
1. Review the marketing definition of product. Why do you think marketers define product
so broadly? How does the definition of product affect quality? Product is anything that a
company offers to satisfy customers needs and wants; including both goods an