If you were to go into business for yourself, what industry would you choose?
This question is posed at the beginning of the video. I find it interesting because ever since I
decided on my major, I always wondered, what industry would I choose? I see exam
1. Do an online search for Xerox Corporation.
2. Read through the history of the company and describe its current strengths, weaknesses,
opportunities, and threats (a SWOT analysis; see Chapter 7).
Zappos' Team Approach
CLICK HERE (Links to an external site.) to watch the video; read this case and answer the
Located in Las Vegas, NV, with its fulfillment center situated next to the UPS hub, Zappos.com
has $1 billion in annual revenue. In
1) What are Toys R Uss strengths, weaknesses, opportunities and threats.
Toys R Us has many strengths. The company owns Babys R Us, has collaborated with Amazon
to sell its products, it has a huge distribution network that benefits from advance logistical
1. Go to www.bizmove.com/other/quiz.htm and take the interactive entrepreneurial quiz to find
out whether you have the qualities to be a successful entrepreneur.
2. If you have entrepreneurial traits and decide you would like to start your own business, y
I wasnt able to find the quiz on the Franchiseexpo.com site, but I did take a quiz on
whichfranchise.com. The results surprised me a bit, according to the results, retail suited me the
most. Honestly, I didnt think any franchise path would be chosen, as I
Discuss why someone would choose to franchise. What are the advantages to owning a
Why would someone choose to franchise? As the article I found stated, Why start a company
from scratch when someones already figured out the business model? That
What is outsourcing? Discuss the pros and cons of this practice.
Outsourcing according to the textbook, is contracting with other companies (often in other
countries) to do some or all of the functions of a firm, like its production or accounting tasks.
Global Entrepreneurship Monitor
2010 Global Report
Jos Ernesto Amors
Global Entrepreneurship Mo