Company Case 6
Darden Restaurants: Balancing Standardization and Differentiation
While Darden owns most of the sit down restaurant chains we eat at today,
there is no question about the attractiveness that each of these restaurants posses
today with, geog
Principles of Marketing
Company Case 8 Samsung: From Gallop to Run
Samsung could have easily reproduced products already in the market, incorporating some upgrades to
make it appealing. Rather, it made the genius decision to revamp their entire designing
Principles of Marketing
Case Study #6: Darden Restaurants: Balancing Standardization and Differentiation
Understanding the customer is one of the key elements to success. Darden has very smartly achieved
this goal. He acknowledges that in order to stay in
1. Wild Things, Inc. (WTI), in its ads, makes claims about its products that are obvious
exaggerations and claims that are false but appear to be true. WTI may be subject to
neither the false claims nor the obvious exaggerations.
1. Jean buys a bike from Mike's Bike Shop. She wants to make sure that there is a warranty
of title. Jean
does not need to do anything because warranties of title arise automatically in
most sales contracts.
must request a written warranty of t
1. Sparkling Gem Corporation agrees to sell Jewel Outlets, Inc. (JOI), fifty new diamonds,
but the contract does not specify a place of delivery. JOI is expected to pick up the goods.
The place of delivery is
Sparkling's place of business.
1. Jason contracts with Golf Carts Unlimited, Inc. to buy five golf carts. The contract lists
the five carts as GC001, GC002, GC003, GC004, GC005. Identification
requires that Jason verify his identity to take possession of the carts.
1. Mike is arrested at a warehouse in North Industrial Park and is charged with the crime of
theft. Mike will be prosecuted by
the owner of the warehouse.
the owner of the property that Mike is charged with stealing.
a public official.
1. Paula develops a new espresso machine, which she names "Sure Shot." She also writes
the operating manual. Paula can obtain trademark protection for
the espresso machine.
the "newness" of the espresso machine.
the operating manual.
1. Ike pushes Joan, who falls and breaks her arm. Ike is liable for the injury
if Ike intended to push Joan.
only if Ike did not intend to break Joan's arm.
only if Ike had a bad motive for pushing Joan.
only if Ike intended to break Joan's arm
1. Mark is creating a Web site through which he will enter into contracts over the Internet.
Important terms to include in his offers include
provisions specifying the remedies if the contract is breached.
a detailed history of his business.
1. Lon enters into a contract to mine limestone in Mica's quarry, sell it, and share the profits
on its sale with Mica. If the duties under this contract are discharged like those under
most contracts, the duties will be
1. McCall and Teresa enter into a contract for the distribution of McCall's produce to local
restaurants for which Teresa agrees to pay. McCall transfers his right to payment under
the contract to Midtown Bank. This transfer is
1. Lara induces Moe to enter into a contract for the sale of an apartment. Lara tells Moe that
her commission is 6 percent, but their signed, written contract states "12 percent." The
Statute of Frauds governs
contracts that are induced by frau
1. May is a stockbroker. Due to May's statements, Nora believes that the price of OK
Goods, Inc. (OKGI), a widely traded stock, is going to increase substantially. Nora buys
500 shares of OKGI at $10 per share, but the price soon drops to $2. N
1. The state of Illinois enacts a usury statute. The purpose is to
establish a maximum rate of interest that may be charged for loans.
establish a minimum rate of interest that may be charged for loans.
prevent the misuse of money advanced as l
1. Boyd is a minor. As a minor, Boyd has the capacity to enter into
an invalid contract.
an unavoidable contract.
a valid contract.
1. James is sixteen years old. Legally, James is considered
1. Kingston promises to pay Melina $500 to install a sump pump in his warehouse. Melina
completes the installation. The act of installing the pump
imposes a moral obligation on Kingston to pay Melina.
imposes no obligation on Kingston unless he
1. Fresh Fast Service, Inc., offers to deliver produce to Growers' Market's customers for a
certain price. Fresh's intent to extend a serious offer to Growers' Market is determined by
reference to Fresh's
1. Cynthia tells Darryl that she will deliver his boxes of Paradise Cookies as he directs. A
declaration that one will do something in the future is part of the definition of