Assignment 2 Answer Sheet
Nielsens MyBestSegment Tool
1. Which of the most common segments in Hudson, OH would seem the best match for your
company? Record your answers in the space below.
Country Squires: Upscale Middle Age w/kids, these types of people
D. In return for painting her fence, Mrs. Maloney gave
Larry a box of homemade fudge.
Which of the following is an example of a marketing
A. The waitress gave Cyrus a menu, and he placed his food
B. Grin helped Mandy replace the air lter
E. A newspaper ad for a 3 day discount in a restaurant
located in the outskirts of San Diego.
Which of the following is an example of retail advertising?
A. Advertisement of a health drink 'Complan' that compares
its benets against its competitor 'Bournv
E. Personal selling is more persuasive because the
communicator can judge the sales prospect and modify
his or her message accordingly.
What is the major advantage of personal selling over
advertising as a communication method?
A. Personal selling genera