CASE 12-1
Essex Markets (B)
Essex Markets, a small chain of supermarkets, was
planning a study to evaluate their program of supplying unit price information on shelf tags. Among the
research questions were
What percentage of the shoppers used unit pricing
TABLE 18-8
Analysis of Variance of Sales Changes
Source of Variation
Sum of
Squares
Advertising
Degrees of
Freedom (df)
Mean Sum
of Squares
F-ratio
120
3.0a
360
3
Store size
88
2
44
1.1
Interaction
984
6
164
4.1b
12
40
Unexplained variation
Total
a
b
480
Chapter 9
Linear Programming
9.1 Systems of Linear Inequalities
9.2 Linear Programming Involving Two Variables
9.3 The Simplex Method: Maximization
9.4 The Simplex Method: Minimization
9.5 The Simplex Method: Mixed Constraints
9. 1
9.1 Systems of Linear I
Chapter 6
Linear Transformations
6.1 Introduction to Linear Transformations
6.2 The Kernel and Range of a Linear Transformation
6.3 Matrices for Linear Transformations
6.4 Transition Matrices and Similarity
6.5 Applications of Linear Transformations
6.1
6
Chapter 4
Vector Spaces
4.1 Vectors in Rn
4.2 Vector Spaces
4.3 Subspaces of Vector Spaces
4.4 Spanning Sets and Linear Independence
4.5 Basis and Dimension
4.6 Rank of a Matrix and Systems of Linear
Equations
4.7 Coordinates and Change of Basis
4.8 Appli
Chapter 3
Determinants
3.1 The Determinant of a Matrix
3.2 Evaluation of a Determinant using Elementary
Row Operations
3.3 Properties of Determinants
3.4 Introduction to Eigenvalues
3.5 Application of Determinants
3. 1
The determinant is NOT a matrix ope
Chapter 2
Matrices
2.1 Operations with Matrices
2.2 Properties of Matrix Operations
2.3 The Inverse of a Matrix
2.4 Elementary Matrices
2.5 Applications of Matrix Operations
Since any real number can be expressed as a 11 matrix, all rules, operations,
or
CASE 21-1
Source: Based on a study by John Dickson and
Gerald Albaum, A Method for Development
of Tailormade Semantic Differentials for
Specic Marketing Content Areas,
Journal of Marketing Research, 8,
February 1977, pp. 8791.
Store Image Study
Table 21-5
CASE 14-1
Exercises in Sample Design
3.
In each of the following situations, make recommendations as to the type of sample to be used, the method
of selecting the sample, and the sample size.
1.
2.
The manager of the appliance department of a local
full-l
II. Issues
Luxury service and new luxury products will be required
to win customers. Should Acura keep pouring dollars into
the image campaign, or stick to performance and quality,
its strengths? What do the consumers want? Design a format for a focus-gro
Chapter Twenty Two
Part II. Multidimensional
Scaling, MDS
Multidimensional Scaling
Used to
Identify dimensions by which objects are
perceived or evaluated
Position the objects with respect to those
dimensions
Make positioning decisions for new and
old
Chapter Sixteen
Sixteen
Fundamentals of Data
Analysis
1
Data Analysis
A set of methods and techniques used to
obtain information and insights from data
Helps avoid erroneous judgements and
conclusions
Can constructively influence the research
objective
Chapter Eleven
Eleven
Attitude Measurement
1
1
Attitude Measurement
Majority of questions in marketing research
of questions in marketing research
are designed to measure attitudes
Attitudes include
include
Information possessed
Feelings of like and/o
Chapter Nineteen
Nineteen
Correlation Analysis and
Regression Analysis
1
1
Correlation Analysis
Measures the strength of the relationship between two or
more variables
Correlation coefficient
Provides a measure of the degree to which there is
an associ
Chapter One
A Decision Making
Decision Making
Perspective on
on
Marketing Intelligence
1
1
What Is Marketing Intelligence
Focusing on information and use of the
information as a source of strategic advantage.
The purpose of marketing intelligence is not
Chapter Twenty Two
Part I. Conjoint Analysis
Some Product Design Questions
Should we offer our business travelers more room space or a
fax machine in their room?
Should we offer more leisure-time activities (sauna, exercise
room, tennis courts) or more fo
Chapter Twenty One
Factor and Cluster
Analysis
1
Factor Analysis
Combines questions or variables to create new factors
(R)
Combines objects to create new groups (Q)
Uses in Data Analysis
To identify underlying constructs in the data from the
groupings o
Chapter Fourteen
Chapter Fourteen
Sampling
Fundamentals
1
Sampling Fundamentals
When is census appropriate?
Population size is quite small
size is quite small
Information is needed from every individual in
the population
the population
Cost of making a
Chapter Twelve
Twelve
Designing the Questionnaire
the Questionnaire
1
1
Designing the Questionnaire
Questionnaire building
is an art!
is an art!
A questionnaire
is always custom-built!
2
2
Process of Questionnaire Design
of Questionnaire Design
PLANNING W
Chapter Eight
Eight
Information Collection:
Qualitative and
Observational Methods
1
1
Marketing Research Data Matrix
Primary
Secondary
Qualitative
Quantitative
2
2
Information Collection :
Qualitative and Observational Methods
Qualitative and Observationa