1. To understand the role of the questionnaire in the
data collection process.
2. To become familiar with the criteria for a good
3. To learn the process for questionnaire design.
4. To become knowl
To define and explore qualitative research
To understand why qualitative research
Marketing and Advertising
in Electronic Business
Dr Sherif Kamel
Electronic Business and Marketing
New electronic marketing strategies to handle changes in the world of
Coping with the change from physical to intellectual and digital