Question #1 on page 125
Define qualitative and quantitative research. Compare and contrast the two approaches.
Qualitative research is defined as research that addresses marketing objective through techniques
allowing the research
Chapter 6 Question
Discuss at least two sources of secondary research.
The Internet is considered an external source of secondary data. The Internet has provided
convenient secondary data for both companies and consumers on a glob
Chapter 2 Questions MKTG 282
#2. What are the characteristics of useful information?
There are four characteristics of useful information. The four characteristics are quality, completeness,
timeliness, and relevance. Quality is a
Chapter 7 Question
Why is it so important today for researchers to take advantage of new technologies in finding new
ways to communicate with respondents?
It is so important for researchers to take advantage of new technologies in
NAME: Chris Hatzibiros
MKTG-282 Marketing Research
Professor Michael Magoon, M.S.B.E.
Exam #1 (Ch. 1-4) 5e
Due: on or before 11:59pm, 7/15/15 (extended) via the Week # 3 Assignment Feature
Please answer each question below with the best possible response.
Question #1 on page 93
What are the conditions that make in-house research preferable? What are the conditions that make
outside research preferable? Would the company in the opening vignette have been better off to do
Marketing Research Project Idea
I would like to work on this project with Aaron Strout.
His idea for the project is: exploratory research on what people are really looking for when they come in
to design a new kitchen. Perhaps if
Chapter 8 Question
Do you think the use of these cameras to issue speeding tickets is ethical? What types of behavior
might cameras like these capture that would help automobile designers produce products that better
match our nee
MKTG282 Ch. 1 Question 1
1. What advantages does research offer to the decision maker over seat-of-the-pants decision making?
Marketing research attempts to reduce uncertainty in decision making by obtaining accurate
Question #4 on page 67
4) What are the three types of marketing research? Indicate which type each item in the list below
illustrates. Explain your answers.
The three types of marketing research are exploratory, descriptive, and c