Self-Concept, Lifestyle &
Consumer Behavior In The News
Does power and status matter that much? You be the judge:
Do you think consumers would pay $300 for a high-status toaster when
they could buy a functionally equivalent toaster
The Changing Society
The Commitment-Phobic U.S.
A growing fear is stalking the post-recession U.S. - fear of
People who are young are less certain of their futures and how
theyre going to unfold, says R. Kelly Raley, sociolo
Group & External Influences
PART II: EXTERNAL INFLUENCES
Involve changing some aspect of the social
and/or physical _.
A billboard along the highway.
A new squeeze bottle for Crest toothpaste.
The location of a
OVERT VS COVERT BEHAVIOR
_ behaviors those actions and behaviors that
are _ and measurable
_ behaviors actions and behaviors that are
_ observable and measurable
Internal, psychological processes
Consumer Confidence PowerPoint
What was Januarys Consumer Confidence Index number?
Was Januarys CCI an increase or decrease from December?
Slide #2 Consumer Confidence Index
Slide #3 Consumer Confidence Index
Slide #4 Consumer Confidence Index