Cluster analysis- In market research, a quantitative data analysis technique that groups variables into clusters that maximize within group
similarities and between group differences.
Conjoint analysis- In market research, a quantitative data analysis tec
A. Potential target market:
Our product that we are going to sell to the Country of Malaysia is a soccer ball and our
target market will be high school students, college students, and the professional soccer team.
For the high school students the age will
Chaebol- In South Korea, a type of corporate alliance group composed of dozens of companies and centered around a central bank
or holding company and dominated by a founding family.
Contract manufacturing- A licensing arrangement in which a global company
80/20 rule- In behavior market segmentation, the rule of thumb that 20 percent of a company's products or customers account for 80 percent of
revenues or profits.
Behavior segmentation- The process of performing market segment ion countertrade consisting
Political environment- the set of governmental institutions, political parties, and organizations that are the expression of the people in the
nations of the world.
Sovereignty- a country's supreme and independent political authority.
In the article Why Global Marketing Must Move Beyond Cultural Stereotypes
And Go Deep the author discusses global marketers and their challenge of finding the
right balance between global br
Summer 2 2015
Friedmans The World is Flat by Jeffrey Hart
Video Critique #1
Video Summary: Jeffrey Hart presents a PowerPoint video that highlights Tom Friedmans
book The World is Flat. The slides discuss Friedman