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COMMUNICAT CMM 460 Ad Campaign

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    Always Do the Reading

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Jun 17, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This is a fantastic undergrad or grad course (I took it as a grad course elective) . The entire semester is creating a comprehensive ad campaign for an actual client. Our client was the new MILB baseball team, the Hartford Yard Goats. General Manager Mike Abrahmson came and critiqued our initial concept. We then applied research to discover our target audience, Media campaign, digital campaign, guerilla tactics and the cost to implement. We were broken into 5 teams. We called our agency "TOAST". At the end, Mike came back for a final choice of which ad campaign he would use. The Yardgoats officially asked our profession for permission to use our "Not your Typical Happy Hour" on a billboard. It was exciting!

    Course highlights:

    4 of us worked as an "ad agency" for the entire semester. We learned the entire process of Ad campaigns, from the Situation Analysis to the Creative Brief, Media Flowchart, Costs and researching on Prizm, SDRS and other ad industry resources. We learned what each of our strengths was and highlighted them. For example, one person was really social networking adept and another did graphics, I did a radio commercial, etc. The course allowed us to use our own creative strengths while learning a proven process. Oh and it doesn't hurt that the professor is super cool. She'll do you a solid and help you!

    Hours per week:

    3-5 hours

    Advice for students:

    Let your imagination take flight. No idea is a bad one. Each one should be vetted. Choose your role in your agency immediately and know what the expectations of that role are. Within that framework you have an awful lot of discretion.

    • Spring 2016
    • Dr. Comfero
    • Great Intro to the Subject Always Do the Reading Group Projects

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