GAP Analysis Assessment
(Buick, Cadillac, Chevrolet, Ford, GMC, Mazda)
Owner: Mike Shannon
Holiday Automotive provides their customers with some of the most reliable and long
lasting vehicles you can take nearly anywhere,
Chapter 9 Application Assignment
Go to the VALS website (http:/www.strategicbusinessinsights.com/vals/ presurvey.shtml (Links to an external
site.), and click on the link to complete the VALS survey. After you submit your responses, a screen
Verifying My Signature Themes
Share your Signature Themes Report with someone close to you (e.g., a parent, sibling,
spouse, boyfriend/girlfriend, or friend). Ask them to read through the report, and then ask
them the following questions. Re
Empowers Me to Do
People who are especially
talented in the Includer
theme are accepting of
others. They show
awareness of those who feel
left out, and make an effort
to include them.
Chapter 8 Application Assignment
Complete the following internet activities and submit your answers to the
questions as an attachment
Adidas is a global brand, yet it alters its promotions to meet local tastes. Go to
http:/shop.Adidas.co.uk/ (Links to an
Chapter 3 application assignment
What are some of the key steps that Facebook suggests you consider when using
How to make an effective Ad
1) Know your business goal
a) Drive foot traffic.
b) Sell a product.
c) Raise brand awareness.
Why Digital Marketing?
Quotation: We need to stop interrupting what people are interested in and be what people
are interested in.
Reflection to Quote: I feel that this quote keeps becoming more relevant as the years go by.
Chapter 1 Application Assignment
1. What value does Apple provide customers?
a. Apple provides customers with quality service along with excellent speed and
2. What are the advantages to using Apple to buy music or to rent/buy