Unit One Text Questions
Review & Critical Thinking Questions
1. How does money make the exchange process easier? What would shopping be like if
money didn't exist?
Everyone knows what money is worth, so instead of having to find an item that the
Lab Assignment #1
Use the chart below to rate the items from 1-5 (with 1 being the lowest and 5 being the highest) in terms
of each type of utility. Then, write a brief explanation under each ranking. The first item has been done
for you as an example.
Unit Six Lab Questions
Unit Six: Lab Assignment #1
1. What suggestions would you make to the team owner about improving the experience
at the hockey arena for games? Discuss at least three ideas that would make coming to
the games more enjoyable for the f
Unit Seven Text Questions
1. Why would a potential sponsor be interested in an organization's market reach?
A sponsor would want the organizations market to be similar to their own for potential
2. Why do you think people in general are affecte
Unit Five Lab Questions
1. How does Newton's law apply to a company's brand? Explain, citing at least one
It relates to a companys brand because the larger the mass, the harder it is to change
directions. Such as a company making smaller companie
Unit Three Text Questions
1. How has technology fragmented the audience for sports and entertainment
Technology allows anyone to watch the games from any device or on their TV. Before
technology, people would have to visit the stadium to see
Unit Ten Text Questions
1. Is psychological marketing ethical in your opinion?
To an extent, I dont think its ethical to be changing the way someone thinks via their
2. Do you think marketers truly have the power to change the way we think?
Unit Ten Lab Questions
Unit Ten: Lab Assignment #1
1. What does Tim Tebow say is his ultimate goal? Do you think this complements or
contradicts his career as a professional football player? Explain.
Tim Tebows goal is to be a good role model. I think it
Unit Nine Text Questions
1. In your opinion, what is the biggest advantage of being a professional athlete? What is
the biggest pitfall?
I think the biggest advantage to being a professional athlete is being able to do
something you love and making a good
Unit Seven Lab Questions
Unit Seven: Lab Assignment #1
1. According to the article, approximately how much money do corporations spend on
college football sponsorships?
Tens of millions
2. Does the author make a convincing argument as to why each of the t
Unit Six Text Questions
1. Do you think blurring the line between a business good and a consumer good is an
effective marketing strategy? Explain.
I think it can be. Consumers want a product that they know a famous athlete uses. If an
athlete uses a certa
Unit Eight Text Questions
1. Why do you think many businesses operate at a loss for years before they begin to
A company might operate at a loss due to inaccurate sales forecasts.
2. Do you think it's better to take out a loan to fund a busin
Unit Three Lab Questions
1. How many advertisements are there?
2. Do you think the advertising space detracts from the website? Why or why not?
Not at all, they have good ads that dont seem out of place or ruin the feel of the site.
Their placement is w
Unit Eight Lab Questions
Unit Eight: Lab Assignment #1
Imagine that you are a member of the band and you want to purchase some items from a music
supply store. Use what you've learned to create a purchase order that you will send to the
vendor you've chos
Unit Two Lab Questions
Google "Tiger Woods" and then click on the "Shopping" tab on the left side of the search
page. How many video game results come up? Now Google your favorite sports team and
click on the "Shopping" filter. What ancillary products doe
Unit Two Text Questions
1. Describe at least three differences between fans and customers.
Customers are less loyal than fans; they are more price conscious and are less likely to
advertise the brand like fans would. Fans are emotionally connected to the
Unit Four Lab Questions
Unit Four: Lab Assignment #1
Children Associate it with a cartoon character or a popular public figure
Teenagers Make trendy designs that are in style
Parents Make the sweatshirts buy one get one free or a similar deal
Unit Five Text Questions
1. Explain the concept of borrowed equity as it relates to an event sponsor.
Borrowed equity from an event sponsor is a fee that the sponsor pays to the athlete or
team, while the athlete or team gives the sponsor an opportunity t
Unit Nine Lab Questions
Unit Nine: Lab Assignment #1
1. On average, how much did athletes and sports competitors make in 2010? Are you
surprised at this figure? Explain.
On average they made $40,000 per year, I am sort of surprised at this number due to t
Unit Four Text Questions
1. Using a specific example, discuss how marketers can accommodate different segments of
their target market.
There are many segments that marketers could try marketing to. For example, Planet
Fitnesss company goal is to accommoda