4. Identify and explain the four customer relations groups. Is there a way that markets can move a
Stranger to a True Friend? Explain how Apple and Toyota could move their Strangers to True
3. Chapter 1 discusses a five-step marketing model proce
Sociology Chapter 5 Short answers
1. (Social Groups) Briefly describe the ant colony by using the following sociological concepts. Be
sure to define the concept, and then provide your example/description.
a) Primary groups
c) Reference groups
Please read in its entirety the article What Tina Fey Would Do for a SoyJoy by Emily Nussbaum
(online). After reading the article, respond to the question below using examples from the article to
support your answer.
According to Ms. Nussbaum, what is the