Advertising: A paid, mass
mediated attempt to persuade.
Client, or sponsor: The company
or organization that pays for
Integrated brand promotion: The
use of various promotional tools,
including advertising, in a
coordinated manner t
Advertising clutter: An obstacle to
advertising resulting from the large volume
of similar ads for most products and services.
Advertising plan: A plan that specifies the
thinking and tasks needed to conceive and
implement an effective advertising effort.