1. Defining Public Relations
a. An interactive marketing communications strategy that seeks to
create a variety of media designed to convey the organizational
philosophies, goals, and objectives to an identified group of public
1. Legal Aspects of Sport Marketing
a. Intellectual Property
i. The primary goal of intellectual property is to reward invention, ingenuity,
and creativity in an effort to maintain an open competitive marketplace.
ii. It is made up of three are
Promotion and Paid Media
a. Any activity designed to stimulate interest in, awareness of, and
purchase of product
b. Method to convey info about the place, price, and product
c. Critical in the positioning of a product in the mind
Understanding the Sport Consumer
1) Key Questions about Sport Consumers
a) Who are my consumers?
i) Past, present, and future?
ii) Demographics? (age, gender, income)
iii) Psychographics? (attitudes, opinions, lifestyles)
b) Where are my consume
Exam One Study Guide
1. Strong marketing management requires
a. Strategy (big-picture concepts
b. Tactics (details of the plan)
2. Strong marketing management in what 3 sports
3. 5 steps of the marketing plan process
1. Definition of Public Relations
a. An interactive marketing communications strategy that seek to create a variety of
media, designed to convey the organizational philosophies, goals, and objectives
to an identified group of publics, for the p
1. Delivering and Distributing Core Products and Extensions
a. Elements of Ensemble
i. Landscapethe area that makes up the stadium and around it.
ii. Artifactssomething that is recognizable to where you are.
iv. Ideologiesway of th
Chapter 2 Strategic Marketing Management
1. Marketing Management Strategy
a. Marketing-minded leaders are needed in todays sport organizations.
b. Strong marketing management strategy requires:
i. Strategy (big-picture concepts) and
ii. Tactics (the detai
FINAL EXAM STUDY GUIDE
Chapter 10 Promotion and Paid Media
The Catchall P: Promotion
What Advertising Should Accomplish
Advertising Communication Process
Five Types of Advertising Media in Sport
o Three Types of Electronic Media Promotional Concepts a
Sales and Service
a. The revenue-producing element of the marketing process
b. The process of moving goods and services form the product producers into the
hands of those who will benefit most from their use
c. Involves the application
1. Promotion and Paid Media
a. Promotion- Any activity designed to stimulate interest in, awareness of,
and purchase of product.
b. What advertising should Accomplish?
i. Any Paid, non-personal, clearly sponsored message conveyed
through the me