Values and Values System
Western cultural values and factors that
influence them, measuring values.
Personality characteristics and behavior
Lifestyles include activities, interest
1. Guisados Company issued a security bill January. 01, 2012 with a par of $5,000 and a
discount rate of 6.50%. February. 15, 2013 is the expiration date of the security, the
basis is 3. How much accrued interest for a security that pays interest at matur
MIS 373: Basic Operations Management
After this lecture, students will be able to
1. List several ways that business organizations compete.
2. Discuss and compare organization stra
How do customers judge the quality of a coffee shop?
Approachable and attentive staf
One objective of Caf Will is to identify ways to incorporate exceptional customer service
into the day-to-day processes. Their staff considers adding a conversation s
Greetings! I, Sophia Loraine G. Macario, is undertaking a
research regarding the LEISURE ASPECTS OF COFFEE
CONSUMPTION SOCIO-DEMOGRAPHIC PROFILE OF
RESPONEDENT. This is in partial fulfillment of my subject,
SUPPLY CHAIN A
We, the undersigned, are junior students of Saint Louis University taking up Bachelor of Science
in Business Administration majors in Marketing and Entrepreneurship. We are currently
conducting a study for our Management
Competitiveness, Strategy, and
List the several ways that business organizations compete
Explain several reasons that business organizations fail
Define the term mission and strategy and explain why they are
Segmenting, Targeting, and Positioning
-Segmenting: break-down the entire market
-Targeting: appeal to different segments
-Positioning: how your target audience sees
*Look at the market as a whole, develop se
then pick which marke
2090050 De Jesus, Maria Concepion Karla Z.
2152950 Esposo, Ralf Joseph N.
2154703 Sotero, Patricia Louise D
2152492 Dipia-o, Bianca Mae D.
2155318 Castaneda, Allyn Mary N.
2152724 Pascua, Christine Angel C.
Students in the full-time program complete their required first year core
curriculum in two semesters, scheduled as follows. Beginning with the class
entering in the Fall 2015 semester, students must complete the Core Grammar
Advisor: Professor John Ammann. This concentration allows students to
demonstrate the completion of coursework focusing on traditional litigation
skills and participation in a clinical experience. Students must compl
Consumer buying behavior: Buying behavior of individuals and households who buy
goods and services for personal consumption.
Cultural: Social: Personal: Psychological: Buyer
Subculture: Groups of people with shared value systems based on common
PIOI. Kalkati (rantme on:
Cook School of Business
1 nt Adl ercl ea
Saint Louis University . n x u mpr pm! 1
n 33% marketers lclienls) irked about "Creative Arrogance" of
E! 35% changing compensation to improv
Chapter 13 Overview
Three broad categories of social class
Determinants of social class
How social class changes over time
How social class affects consumption
SKIP - household Inuences on consumer
Chapter 1: Creating and capturing customer value
WHAT IS MARKETING
Marketing: process by which companies create value for customers and build
strong relationships to capture value from customers in return
CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT
THE MARKETING ENIVIRONMENT
Marketing environment: includes actors and forces outside marketing that
affect marketing managements ability to build and maintain successful