Describe four unique elements of services.
Recognize how services differ and how they can be classified.
Explain how consumers purchase and evaluate services.
Develop a customer contact a
Understanding Consumer Behavior
Describe the stages in the consumer purchase decision
Distinguish among three variations of the consumer purchase
decision process: routine, limited, and extended problem
Scanning the Marketing
1. Explain how environmental scanning provides information
about social, economic, technological, competitive, and
2. Describe how social forces such as demographics and c
Managing Successful Products,
1. Explain the PLC
2. Identify the ways that marketing executives manage a
products life cycle.
3. Recognize the importance of branding and alternative
MBA 620 Marketing
1. According to your textbook, what percentage of all new product fail?
2. What is marketing?
A Team of Leaders
Authors: Paul Gustovson & Stewart Liff
Team Work - Big Bang Theory
A Team of Leaders Summary
What are some
of teamwork in
Someone looking over your shoulder
CHAPTER 6 LOL 1-4
Question: Generating new or creative ideas and solutions, coordinating interdepartmental
efforts, and implementing complex decisions are _ functions of a formal group.
Chapter 6 Group Dynamics
Why managers fail:
Ineffective communication skills
Ineffective group practices
Poor work relationships
Poor interpersonal skills
What is a group: 2 o
Building the Price Foundation
Identify the elements that make up a price.
Recognize the objectives a firm has in setting prices and the
constraints that restrict the range of prices a firm can charge.
Arriving at The Final Price
1. Describe how to establish the approximate price level using
profit-oriented, and competition-oriented approaches.
2. Recognize the major factors considered in de
Communications and direct
Discuss integrated marketing communication and the
Describe the promotional mix and the uniqueness of each
Select the promot
Advertising, Sales Promotion and
TYPES OF ADVERTISEMENTS
is any paid form of non-personal communication
about an organization, good, service, or idea by an
Using Social Media To Connect
CONNECTING WITH TODAYS COLLEGE STUDENTS
USING FACEBOOK AND TWITTER
FIGURE 19-1 Information sources college students prefer to use to
buy products and services
UNDERSTANDING SOCIAL MEDIA
Coordinate with R&D to develop Red Bull
X in last 2 years
In 2015, conduct the market test in the U.S
In next 2 years, the company will launch to
the entire U.S
LAUNCH RED BULL X
In the last 2 years, considering the company has significant amounts of profit, the
company invested an initial $50,000 to come up with Red Bull X (health base products) by
coordination with Research and Development.
Using the established channel of distr
LO.1 Explain Schwartzs value theory, and
describe three types of values conflict
LO.2 Describe the values model of workfamily conflict, and specify at lea
LO.1 Identify the four sociological criteria of a group,
and discuss the impact of social networking on group
LO.2 Describe the five stages in Tu
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December 31, 2013
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