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MK 332 Intergrated Marketing Communication

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    • Profile picture
    Jan 04, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It allows students to take all information learned in the classroom setting and apply it directly to a project. It eliminates busy work and homework that requires memorization of information and encourages students to take the information and directly apply and use it in a project that requires being able to apply the knowledge from the wide range of classes that were taken prior to this course.

    Course highlights:

    The highlights of this course were the project and what was taught. I enjoyed the project since the work we did for class was related to the project and wasn't busy work. In relation to what we learned, I felt as if the information taught was interesting and valuable. We learned a lot about advertising, channels of advertising and the costs associated with the different channels.

    Hours per week:

    6-8 hours

    Advice for students:

    Since this is a required course, I would recommend taking the course with an open-mind. The material is not hard to understand if you apply yourself and pay attention to the information being taught. In relation to the project, there are many steps that need to be taken in order to complete it, but as long as you complete each task ahead of time and complete the assignments for class, the project is very reasonable and enjoyable to complete.

    • Fall 2016
    • Erika Paulson
    • Yes
    • Many Small Assignments Group Projects Participation Counts

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