CHAPTER 10: Production Systems
The Systems View of Business
System (interconnected and coordinated set of elements and processes that converts inputs into
Business Transformation Systems in Mikes Bikes
Inputs > transformation components
CHAPTER 9: The Communication Mix
Assembling the Communication Mix
Integrated Marketing Communications (strategy of coordinating and integrating
communication/promo efforts with customers to ensure greater efficiency and effectiveness).
Communication Mix o
Test #1: Chapter Powerpoints and Review Powerpoint
September 22, 2013
CHAPTER 1: The Business Mindset
Identifying Major Types of Businesses:
Non-for-Profit Organizations (organizations that provide g/s without a profit motive).
Chapter 12: Financial Management
October 21, 2013
I. The Role of Financial Management
Financial Management (planning for a firms money needs and managing the
allocation/spending of goods).
Risk/Return Trade-Off (balance of potential risks
Chapter 11: Distribution and Marketing Logistics
October 20, 2013
I. The Role of Marketing Intermediaries
Distribution Strategy (firms overall plan for moving products through intermediaries and on to
Chapter 10: Production Systems
October 10, 2013
I. The Systems View of Business
A. Thinking in Systems (interconnected set of elements/processes that converts inputs into desired
1. Point View: single activity at a single moment
Chapter 9: Customer Communication
September 25, 2013
I. Customer Communication: Challenges, Strategies, and Issues
Social Communication Model (approach to communication based on interactive social media
and conversational communication sty
Chapter 7: The Art and Science of Marketing
September 4, 2013
I. Marketing in a Changing World
A. Role of Marketing in Society
Marketing (create value for customers; build relationships to capture value back from them).
Chapter 8: Product and Pricing Strategies
September 18, 2013
I. Characteristics of Products
A. Types of Products
Product Continuum (indicates relative amts of tangible/intangible components in a product).
Augmentation (way to increase reve
Chapter 4: Entrepreneurship and Small-Business Ownership
October 2, 2013
Small Business (company independently owned; not dominant; employs fewer than 500 people)
A. Economic Roles of Small Businesses
1. *Provide jobs.
2. Introduce new pro
Chapter 6: Financial Information and Accounting Concepts
September 11, 2013
I. Understanding Accounting
Accounting (measuring, interpreting, and communicating financial information to support
internal and external decision making).
Chapter 2: Organization and Teamwork
SB 101 03
August 29, 2013
I. Designing and Effective Organization Structure
Organizational Structure (framework that enables managers to divide responsibilities, ensure
employee accountability, and dist
Chapter 3: Forms of Ownership
September 30, 2013
I. Sole Proprietorships
A. Sole Proprietorship (business owned by a single person).
1. Profits and losses flow directly to owners and are taxed at individual rates.
B. Advantages of Sole Pro
BIA: Chapter 1 (Pages 1-24): Developing a Business Mindset
August 28, 2013
Understanding What Businesses Do:
Business (any profit-seeking organization that provides g/s designed to satisfy customers needs).