Measurement of production
Measuring the number (quantity) of things like press releases, brochures, etc.; not effective because it
focuses on quantity over quality.
Measurement of media placement/message exposure
Evaluates the types of pl
Exam 2 part 1
calendar popular for scheduling purposes and can be formatted easily using
programs like Excel. Track when a media kit must be written, designed, and
turned over to a printer, all with a timely date of final delivery.
after hours number
home phone of PR person
-30end of press release
news gathering organization
tendency to feel a certain way
reads and provides new stories for a fee
tuning out info
Exam 2 part 2
Federal Communications Commission-Public Companies - regulates
airwaves for radio and oversees Internet policy. This function directly relates
to PR through VNR's or video news releases.
Securities and Exchange Commision
Three most i
PR Plan Elements
You've done your research now decide what the problem is.
What are the three main types of situations? 1. A problem that needs fixing
(ex. cruise ship sinking) 2. An anniversary/milestone for something 3. When
a company needs
Exam 1 Study Guide part 1
What is Public relations?
planned process to influence public opinion, through sound character
and proper performance, based on mutually satisfactory two-way
What are some facts about PR?
-multi-billion dollar busi
Midterm Study Guide
situation, objectives, audience, strategy, tactics, calendar, budget,
8 step plan
Process which people who work in public relations get certified through a
presentation and exam.
Process of ho
Exam 1 Study Guide part 2
What is essential in order for communication to take place
For the sender and receiver of the message to understand the message the
What are the goals of communication (4)
1. to inform.or educate a public
2. to persuade.
Steps of Management Key Notes
Why client wants to do, what they want, specific objectives
demographics and psychographics
what are they looking for, what will interest them, how will it make their lif
Chapter 1 Notes
What is public relations?
the art of communicating a point of view about an entity to a public in order
to persuade that public toward that view
what does RACE stand for?
research action communication evaluation
what is RACE?
road map to a