MOTIVATION AND VALUES
I. The Motivation Process
A. Motivation refers to the processes that lead people to behave as they do. It occurs when a
need is aroused that the consumer wishes to satisfy.
B. Needs can be:
1. Utilitariana desire to achieve some func
Definition of Prospect Theory
The Prospect Theory revolves around decision making and looking at alternatives and how they
relate to a level of risk (Olsen 226)
Prospect Theory explains why and how people choose between two options.
Consumer surplus is the difference between the highest price a consumer is willing to
pay and the price the consumer actually pays.
Producer surplus is the difference between the lowest price a firm would be willing to
accept and the price it ac
After the roaring 20s it would have been hard to predict that 30 years later the US
would again have such big changes to their every day society. The 1950s became a
decade of both conformity and profound social change. M
28 August 2014
Bacons Opposition of Religion
Currently, religion is a very broad topic but regardless of the profited figure, there
is always a higher power. In Francis Bacons essay, The Fo
Macro Final Paper
27 April 2015
Alex Pollocks article is a very important topic that many Americans are still
waiting on the answer for. What he wants is for the audited to become the auditors or the
Pat Zimmerman, Vito Luppino, Noah Gertler, Frank Iannarone, Pete Motz
Fences Response Questions
1. Fences is full of real human issues and they are portrayed throughout the whole book.
The main character, Troy, has been a victim of society for what seems
1. What were 3 of the first things noticed by the investigators when arriving at the
Skid marks from tires
2. What was one big thing that the investigator noticed perta
What real human issues does this play address? In what ways is Wilson
striving for social realism?
Racism (Being black Identity)
Social realism- Con
Introduce yourself essay
My name is Pat Zimmerman and I am a junior attending Madison High School.
One thing you should know is that I am very into sports. I play hockey, football and
baseball. Playing sports is my own way to get
Zimmerman Joyner 1
We had the privilege of interviewing Andrew Barton, of Andrew Barton Design
and it was a very good experience. Getting the meeting was much tougher than we had
anticipated due to scheduling conflicts, the hurricane and Andrewss availabi
BADM-309 Final Exam Review Sheet
Market strategy in which a firm decides to ignore market segment differences and
appeal the whole market with one offer or one strategy, which supports the idea of
broadcasting a message
Greenville, South Carolina
Graduated from USC upstate
Interdisciplinary in Business
Taught English in Japan
Worked at People Matter
prior to staring his own firm
Day to Day Marketing Duties
Tell me about yourself
What are your day-to-day marketing duties?
What are the greatest challenges related to your role as a marketer?
What makes your company shine over others? Why chose you ?
How do the four "P's" affect what you do as a marketer?
Marketing Mid Term
What is marketing?
-marketing is the activity for creating, communicating, delivering, and exchanging
offerings that benefit customers, the organization, its stakeholders and society
Marketing focuses on discovering a
Chapter 5 Understanding Organizations as Customers
What is the major difference between organizational and consumer purchasing objectives?
Organizational vs. Consumer Purchasing:
Occurs in a formal organization
Organizational demand is driven by consume
Chapter 4 Understanding Consumer Behavior
What are the five steps of the consumer decision process?
1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase decision
5. Post-purchase behavior
Problem recognition is triggered by a
What is environmental scanning?
The process of acquiring information on events outside the organization to identify and interpret
What are the five environmental forces? Provide an example of each.
What elements must be present for an exchange to occur?
Buyer and seller, thing of value
Need and want drives exchange
What is value?
Buyer benefits including quality, convenience, on-time delivery, and before and after sale service
at a spec
MARKETING 210 Chapter 3 Notes Section 1
activation models of memory
approaches to memory stressing different levels of processing that occur and
activate some aspects of memory rather than others, depending on the nature
of the processing task
MARKETING 210 CHAPTER 4 NOTES PART 1
the process of learning the beliefs and behaviors endorsed by another culture
the way a consumer feels about an attitude object
a person must choose between two desirable
MARKETING 210 CHAPTER 2 NOTES PART 1
immediate response of our sensory receptors to basic stimuli such as light,
color, sound, odor, and texture
process by which people select, organize, and interpret these sensations
MARKETING 210 CHAPTER 4 NOTES PART 2
"lifestyles of health and sustainability" a consumer segment that worries
about the environment, wants products to be produced in a sustainable way,
and who spend money to advance what they see as their personal
Chapter 1 Notes
age, gender, income, or occupation
aspects of a persons lifestyle and personality
members share opinions and recommendations about anything from barbie
dolls to iphone apps