Describe the brand experience. How did this campaign combine the use of digital and
traditional media? Was it effective? (5 Points)
The Got Milk campaign combined digital and traditional in their ads by including bold, loud texts and at the same
Professor: Daniel Fick
Course: Philosophy 243
Views of Justice
John Rawls (1971) presents an account of justice that he calls A Theory of Justice. It is
in the form of two principles: the liberty and difference principles. The l
Values and Social Location Reflection
The strongest values closest to me in my life would have to be primary groups and secondary
groups. Primary groups are small groups characterized by intimate, long term, face-to-face association
Module 2: Strengths and Weaknesses of Research Methods
Analyzing childrens bedtime stories to see what role models are provided for males and females.
Providing tutors to some groups of students with low GPAs to see if that would increase graduation rates
The allegory of the cave is an attempt to show that what we are seeing are reflections,
abstractions, and illusions. A modern example would be the government. Society expects the
government to look out for people, but in reality have no such
1 . Develop a profile of your most likely customer by describing them in
relevant demographic terms, including: age, gender, income, marital status,
education, religion, profession, and geographic area. Note: If you are
targeting other businesses, describ
Identify two advantages and two disadvantages of each of the following forms of
equity financing: (15 pts.)
Entrepreneurs personal savings
1. Advantages- Get a head start in your business and be able to buy more products for
Part #1: Reflect
1.Victorias secret uses direct marketing to engage with its consumers. They use the
targeting as one of their direct response tools by getting their addresses, emails, and
phone numbers. From there they send out current promotions and cou
What were the results of your VALS survey? How does the web site
describe your primary and secondary types?
Primary Type: Experiencers Secondary Type: Strivers
Do you agree with your results? Why or why not?
Yes, I agree because I enjo
The selling premise What is the key message / selling idea of the
ad? (4 points)
The message Mountain Dew is trying to sell from the ad is that their product has
three things combined: caffeine, dew, and juice.
The brand position - Where does the brand s
Gathering what I can find about my country Germany.
Creating an interesting introduction.
Background Info: Population, Neighboring countries, geographic size, and climate
Cultural Challenges: languages, religions, manners, customs, and ind
In Platos Cave Allegory he describes his idea that the world is only a poor copy of
what our senses reveal to be true. He describes taking someone and chaining them up facing the
wall of a dark cave for their entire life, all they would know is their own