1. Go to the following websites and answer the questions below for each of the websites.
Non- Profit organization
a. What do you think the companys marketing objectives are for its website?
b. How well do you thin
iv. The A test will be the original ad and landing page that the company has. The B ad that I will
be designing for Piperlime will look slightly different than the A ad. The ad that I would design
would only have two pictures on it. The pictur
1. Define the mission statement for your new business.
Our mission is to provide customers with quality signature Italian-style pizzas,
and dishes from authentic Italian recipes that the whole family will enjoy.
2. Do a brief analysis of your marketing mi
1. Do five different hotel searches (different locations, dates, lengths of stay) on
Booking.com and the same five searches on Hotels.com and Expedia.com.
The destinations that I searched were:
Bora Bora: 6 night stay Sunday June 7 to Saturday June 8, 201
Jon Bon Jovi
The marketing objectives of Jon Bon Jovis website is to show how well he has been doing and
continues to do even after being in the business for 30 years. The first thing that a person sees
on the website is THIRTY with his name. This signifi
4 Ps of marketing; Product, Price, Promotion, Place
E-marketing is related to two of the four Ps: promotion and place
Marketing Strategy: Target market, marketing mix (4 Ps)
Internet technologies (websites, email, social media, mobile technologi
An attribution model is the rule, or set of rules, that determines how credit for sales and
conversions is assigned to touchpoints in conversion paths
Attribution data is used by marketers to plan future ad campaigns by analyzing which media