Email Message #1 Assignment1
You are the general manager of Colonnade Hotel and Resort, an independent
property in Fort Lauderdale, Florida. Having worked at the Colonnade for four years,
you are no stranger to customer service complaints. As t
BUSINESS EMAIL BASICS
A company needs to implement email rules for the following reasons:
1. Professionalism: by using proper email language your company conveys a professional and trustworthy
2. Efficiency: emails that get to the point are much mo
Who is your audience?
How much does your audience know
about your message?
How do you want them to respond? What
attitudes will they have?
What questions or objections will they
Have you omitted important information?
Examples for Assignment Three
To: William Nason CEO, PM Construction
From: John Snow, Housing Analyst
Date: Oct. 15, 2014
Subject: Diversifying the Business
Demand for new houses has diminished in the last year. Many
potential homeowners find i
Persuasion / Attention
Tell them something they know
Tell them something they didnt know
Ask a provocative question
Make a startling statement
Use an anecdote
Say something timely
Awaken a need for an idea
Stress benefits, not features
Keep sentences and paragraphs short
Use strong, vivid words. Avoid nominals: words ending in tion, -ment, -ance. ility
Avoid indefinite words and phrases.
Dont say it appears that or it seems that
Dont overuse qualifiers such as feel, ho
Thank you for your disposal. I think we need your help saying something about your experience acquired
with mould producers. If you have any questions about I will appreciate. You can also tell about with the
technical advisor that Sophie will ask
Images: Courtesy www.talkingtree.com
What Exactly is Plain Style?
Perhaps the most common
problem [in writing] . . .
is that a well-intentioned
writer simply fails to get
Images: www.today.ucla.edu, www.academictech.doit.wisc.edu
This Seminar is Intended to Strengthen Your Rhetorical Awareness
Tex<ng, emailing, presen<ng . . .
. . . necessarily place you in rhetorical
BADM 4070W: Email Assignment #2
Mark Drummond, a former colleague of yours, was recently downsized from your organization
because of some internal reorganization and a revamped business model. Mark, who has several
decades worth of industry experience, ha
What Makes Negative Messages So Unique?
Rescinding an offer . . .
Rejecting a request . .
Personal Branding: A Case Study In Voice . . .
#1) I help individuals and companies make the most of talent.
I also work well as a part of a team. Moreover, I am not afraid
of having the tough conversa
We generated leads for marketing two
new product lines we regret however that
these leads are similar to those on preexisting lists.
Image courtesy: allpropertymanagement.com
Which are sentences? Which are run-on
Guidelines for Readability
Avoid overusing long sentences
Avoid using long paragraphs
Use simple, direct sentences
Use white space and visual layout to help the
Use lists, table, graphs when its appropriate
Use topic headings to help the logical