Email Message #1 Assignment1
You are the general manager of Colonnade Hotel and Resort, an independent
property in Fort Lauderdale, Florida. Having worked at the Colonnade for four years,
you are no stranger to customer service complaints. As t
BUSINESS EMAIL BASICS
A company needs to implement email rules for the following reasons:
1. Professionalism: by using proper email language your company conveys a professional and trustworthy
2. Efficiency: emails that get to the point are much mo
Persuasion / Attention
Tell them something they know
Tell them something they didnt know
Ask a provocative question
Make a startling statement
Use an anecdote
Say something timely
Awaken a need for an idea
Stress benefits, not features
Examples for Assignment Three
To: William Nason CEO, PM Construction
From: John Snow, Housing Analyst
Date: Oct. 15, 2014
Subject: Diversifying the Business
Demand for new houses has diminished in the last year. Many
potential homeowners find i
Who is your audience?
How much does your audience know
about your message?
How do you want them to respond? What
attitudes will they have?
What questions or objections will they
Have you omitted important information?
Guidelines for Readability
Avoid overusing long sentences
Avoid using long paragraphs
Use simple, direct sentences
Use white space and visual layout to help the
Use lists, table, graphs when its appropriate
Use topic headings to help the logical
182 Ballpark Pl
Quahog, RI 00093
Re: Faulty Game Disc
Dear Mr. Smith,
Thank you very much for bringing your faulty copy of Super Space Recon Marine Team Ultra
HD (SSRMTUHD) to our attention. As you may know, the game has sold over 1.2 million
101 Main Street
ATTN: Mr. Steven Kelly
Dear Mr. Kelly,
Thank you for your inquiry about the status of your order and why it was never delivered. At
Fedex, we take customer satisfaction very seriously and are committed to rectifying the
To: Mark Parker, Nike CEO
From: Chris Dahl, Head of Shoe Sales
Subject: Expanding to Chinese Markets
Dear Mr. Parker,
After the most recent fiscal year, Nike saw its revenues remain stagnant while other athletic
gear companies such as Adida
To: John Kelly
From: Chris Dahl, Chief Bridge Inspector of Fairfield County
Subject: Stamford Bridge
Dear Mr. Kelly,
Here is the is the information you requested regarding city policy in your construction of the
Keep sentences and paragraphs short
Use strong, vivid words. Avoid nominals: words ending in tion, -ment, -ance. ility
Avoid indefinite words and phrases.
Dont say it appears that or it seems that
Dont overuse qualifiers such as feel, ho
Thank you for your disposal. I think we need your help saying something about your experience acquired
with mould producers. If you have any questions about I will appreciate. You can also tell about with the
technical advisor that Sophie will ask
We generated leads for marketing two
new product lines we regret however that
these leads are similar to those on preexisting lists.
Image courtesy: allpropertymanagement.com
Which are sentences? Which are run-on
Personal Branding: A Case Study In Voice . . .
#1) I help individuals and companies make the most of talent.
I also work well as a part of a team. Moreover, I am not afraid
of having the tough conversa
What Makes Negative Messages So Unique?
Rescinding an offer . . .
Rejecting a request . .
BADM 4070W: Email Assignment #2
Mark Drummond, a former colleague of yours, was recently downsized from your organization
because of some internal reorganization and a revamped business model. Mark, who has several
decades worth of industry experience, ha
Images: www.today.ucla.edu, www.academictech.doit.wisc.edu
This Seminar is Intended to Strengthen Your Rhetorical Awareness
Tex<ng, emailing, presen<ng . . .
. . . necessarily place you in rhetorical
Images: Courtesy www.talkingtree.com
What Exactly is Plain Style?
Perhaps the most common
problem [in writing] . . .
is that a well-intentioned
writer simply fails to get
Personal Finance courses in Connecticut public schools
In 2016, the Connecticut Department of Education conducted a study to measure the
knowledge of personal finance in high school students. This study found that over 95% of the