Godiva Europe Questionsno additional template is needed for Godiva case.
1.Summarize consumer purchasing behavior and consumption in the
chocolate praline market and the major differences observed among
countries. Consider definition and image of praline
Define the Problem: in terms of objectives, success factors metrics, and constraints (text
- How to allocate marketing budget across 2 channels (store placement)
o Store placement: Soda vs. Juice (appeal to different sege
This case focuses on marketing channel decisions, but concepts from chapters
2,4,5,and 6 are relevant.
1. Describe the current situation at Cadbury that created the decision
problem. What is the decision problem? Define the problem in terms
1.Why might Unilever want fewer brands?
Lack of global identity
Consumers relate too many products to the same company, thereby
possibly diluting their credibility in each area.
Jack of all trades, master of none
2. After reading the case and