32. Which of the following statements about marketing departments is most accurate?
A. It is the responsibility of the personnel department to facilitate relationships with the
organization's customers; thus the marketing department should work solely wit
93. (p. 11) Which of the following statements about environmental forces is most accurate?
A. Environmental forces are almost always controllable if the marketing department properly
balances its marketing mix.
B. Organizations that use the marketing conc
85. (p. 11) The element of the marketing mix demonstrated when an art gallery suggests a $2.00
donation at the door is
Price is what is exchanged for the productin this case, access to an art
75. (p. 11) The four Ps are commonly known as
A. the environmental or uncontrollable factors.
B. the environmental or controllable factors.
C. the marketing mix or controllable factors.
D. the marketing mix or uncontrollable factors.
E. predict, produce,
79. (p. 11) The four Ps of the marketing mix are
A. priorities, personnel, placement, and profits.
B. prediction, production, pricing, and promotion.
C. product, price, production, and place.
D. product, price, promotion, and place.
E. profitability, prod
81. (p. 11) The owners of Old School Brand Authentic Antique Foods researched Civil War
records to come up with recipes used in the old-fashioned cookies the company produces and
markets. This statement deals with which part of the marketing mix?
73. (p. 11) A local university offers business courses for a specific target market composed of
people who currently work, who want to take refresher courses, or work towards a higher
degree. Which of the following would be the most effective way to commu
71. (p. 11) TUMI brand briefcases are very expensive, high-end briefcases, generally sold in
specialty luggage shops. Which of the following groups would be the most likely target market
for TUMI brand briefcases?
A. Police officers
67. (p. 11) Target market refers to
A. consumers who have already purchased a firm's product at least once, have been satisfied,
and are likely to make repeat purchases.
B. consumers and potential consumers who have used a competitor's product and who hav
96. A growing trend to "buy American," increased pressure from U.S. auto makers on
Washington for more restrictive quotas on Japanese car imports, and a decline in the U.S. dollar
could all be instrumental in Toyota's decision to build a manufacturing pla
77. (p. 11) Marketing mix refers to
A. the multiple strategies that can be used to promote a product.
B. the uncontrollable factors - social, economic, technological, competitive, and regulatory
forces to which the marketing manager must constantly adapt.
83. (p. 11) The owners of Old School Brand Authentic Antique Foods researched Civil War
records to come up with recipes for the old-fashioned products they market. Concern about the
_ element of the marketing mix would make them eager to be featured in an
89. (p. 11) With today's cell phones, you can watch the news, shoot videos, check the internet,
take pictures, and listen to music. Because of these new features, consumers may want to
replace their existing phone with a new model or brand. This increase
87. (p. 11) The element of the marketing mix demonstrated when a newspaper carrier throws a
paper on the front porch is
Place refers to the means of getting the product to the consumer.
91. (p. 11) Environmental forces refer to
A. The internal strengths of a company enable that firm to remain competitive regardless of
outside factors. These strengths include financial backing, management experience, quality of
workforce, relationship wit
95. (p. 11) Newspaper readership has been significantly impacted by online news portals (Yahoo,
Google, etc.). Not only are traditional newspapers losing subscribers, they are also losing
advertisers. This is most an example of a(n)
A. a reaction to an un
97. (p. 11) Congressional legislation restricting Internet alcohol sales would affect on-line sellers
such as Virtual Vineyards. This would be an example of which environmental force?
99. (p. 12) The unique combination of benefits received by targeted buyers that includes quality,
convenience, on-time delivery, and both before-sale and after-sale service at a specific price
A. target marketing.
B. benefit segmentation.
101. (p. 12) If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear
about the great food that was served during the flight, the friendliness of the air stewards, and
the comfortable surroundings. From this description, you can s
69. (p. 11) Which of the following people would most likely be the best target market for tickets to
the home games of the Indianapolis Colts professional football team?
A. All people in the Indianapolis and surrounding areas interested in football.
92. The five major environmental forces considered in marketing are
A. climate change, natural resources, pollution, natural disasters, and global conflict (war).
B. corporate ownership, internal management, supplier relations, manufacturing capabilities,
53. Which of the following statements best defines needs and wants?
A. Needs are far more influential in marketing decision making than wants are.
B. Wants affect marketing decisions primarily on planned purchases, while needs affect
marketing decisions p
49. A factor that might doom a product is referred to as a(n)
B. monkey wrench
D. loose cannon
E. wild card
50. Showstoppers refer to
A. creative or innovative members of a marketing team.
B. unexpected alternative uses for a p
45. An economics student would like to buy a mini-scooter, but she cannot afford one. Which
of the following reasons explain why marketing fails to occur here?
A. There are not two or more parties with unsatisfied needs.
B. A desire to satisfy needs is mi
38. Which of the following conditions is necessary for marketing to occur?
A. Two or more people, a method of assessing needs, a way to communicate, and an exchange
B. Two or more people, a product, a reasonable price, and a place to make an exchange
4. If other companies applied the same strategy used by David Windorski at 3M, they would
A. find a winning strategy and stick with it.
B. search continuously to discover customers' needs.
C. change strategies every ten years to avoid becoming
28. In figure 01-02a, "C" represents a firm's ownership with
A. other organizations
E. other departments
29. In figure 01-02a, "D" represents a firm's relationship with
A. other organizations
35. For marketing to occur, at least four factors are required: (1) two or more parties
(individuals or organizations) with unsatisfied needs, (2) _, (3) a way for the parties
to communicate, and (4) something to exchange.
A. a healthy competitive environ
41. A student would like to buy a sports car from the local dealer, but she cannot afford one.
Marketing does not occur in this situation because
A. two or more parties have unsatisfied needs.
B. there is no desire on the part of either party to satisfy i
58. People with both the desire and ability to buy a specific offering are referred to as a
A. customer pool
B. customer base
D. sales set
E. target segment
59. Market refers to
A. people united by a similar need or desire for a particular produ