University of Notre Dame
South Bend Bike Share: Phase I
Ali Lowery, Andrew Green, Erin McAuliffe, Jack Riedy and Tommy Anderson
Strategic Marketing: MARK 40100
March 10, 2017
The city of South Bend is looking t
Price Sensitivity & CLV Assignment
Please upload this file to Sakai before class on Wednesday, February 8th.
For the questions below, please highlight your final answer(s).
1. John is a brand manager for PepsiCos new premium water br
Decision Memo #2
Andrew Green, Ali Lowery, Erin McAuliffe, Jack Riedy and Tommy Anderson
As indicated in the market report, our two products have identical efficacy ratings to the
offerings of all but one of our competitors.
Case Study IV: Reed Supermarkets
Name: Andrew Green
Q1: What strategy would be most effective for Reed moving forward? Why is this strategy
appropriate and defensible for the Columbus, OH marketplace?
Brad Johnson has the right idea. Reed
MARK 40100 Case Study I: Curled Metal
Q1: How large is the potential market for this product (i.e., number of pads sold annually)?
Show how you arrived at your market size estimate.
If we use the information given by the case,
Please upload this file to Sakai before class on Wednesday, February 15th.
Please highlight your final answers.
I do not need to see your work you only need to provide your final answers.
The questions and backgr
One Page Idea Summary
April 5, 2017
Team Sharks: Thomas Anderson, Andrew Green, Alexandra Lowery, Erin
McAuliffe, Jack Riedy
The overarching business objective of the South Bend bike share program is
to provide an accessible, affordable
Case Study III: Zipcar
Q1: From the perspective of Robin Chase, who are Zipcars competitors (i.e., strategic groups)?
There are three potential competitors already operating in North America. CommunAuto is a start-up in
By Andrew Green
Uncrustables now come in a convenient to-go form!
Uncrustable minis are bite sized uncrustables that are
a convenient and fun snack
Target Market: Families looking for nutritious
Primary Benefit: Bi
Case Study II: Brannigan Foods
Name: Andrew Green
Q1: Absent any resource constraints, which of the four departmental proposals carries the
lowest risk? Which carries the highest risk? Why?
Bob Pughs proposal carries the lowest risk. It ou
Marketing Research: The systematic design, collection, interpretation, and reporting of
marketing information to better solve marketing strategies and take part in marketing
Why is it important?
ECN212 Chapters 27 28: AD & AS
Multiple Choice Questions Prior to Test 1
The equilibrium interest rate is determined in the
is determined in the
market and the equilibrium outp
ECN212 Chapter 21 Extra Problems
1. Following are some nominal GDP figures for a nation.
CHAPTER 22 Unemployment.Solutions to Problems
a. First it is important to understand that the unemployment
rate and the employment rate must equal 1. U+E = LF, thus
U/LF +E/LF = 1. Since you are given U/LF = 10.4 and E is
121,166,640, you simply solve
Marketing Exam One Review
Albahari ANTH 13181 - 01
University of Notre Dame Spring Semester 2016
SOCIAL SCIENCE UNIVERSITY SEMINAR
Exploring Diversity through Anthropology
Prof. Maurizio ALBAHARI
Office hs: Wednesday 2-5pm; and BY APPOINTMENT
620 Flanner Hall, Dept. of Anthropolog
Marketing Notes - Chapter 4
- Pepsi marketing insight:
- Live for Now created task force to look for consumer insights to rebuild brand
- Had lost brand positioning, essence, and consumer engagement
- Want to be timely over timeless
- Marketing Informatio
Marketing Notes - Chapter 1
- What is marketing: process by which companies create value for customers and build
strong customer relationships in order to capture value from customers in return
- Alternative definition: process of planning/executing the c
Marketing Notes - Chapter 3
- Marketing operates in complex and changing environment with suppliers, intermediaries,
customers, competitors, publics, etc
- Ex: Microsoft making fresh moves in digital marketing environment to establish itself as
Marketing Notes - Chapter 5
- GoPro example: used to capture extreme moments, customers are evangelists for the brand,
upload videos on YouTube, excellent HD camera, damage resistant, need to broaden to larger
- Consumer markets and consume
Video: Intimate Strangers: Volume III.
Dangerous Friends and Deadly Enemies
Dangerous Friends and Friendly Enemies
Do most microorganisms prefer dry or moist environments? How does this
relate to our bodies?
They grow better in moist environmen
Marketing Notes - Chapter 2
- Nike excels at cross-media campaigns that integrate new media with traditional tools to build
brand community apps, ergonomic tech, social media, etc
- Company-wide strategic planning: defining marketings role
- Strategic pla
Video: Intimate Strangers: Volume I. The tree of life
THINGS TO THINK ABOUT
The Tree of Life
What is the tree of life? - The history of life on earth depending
on their relations
How many branches did the tree of life have originally? What
Outline Example from The Red Queen Ch. 1
You will find that I separate each section with a brief summary and individual examples.
This helps me remember the data and the all-important context of the data. I am not
worried about prose, grammar, or even com
Bid to Make Audit Reports More Useful to Investors Is Rebooted
Question What is an audit report? What is its
What is Price?
o Something of worth exchanged for a product
o Not only monetary- perceived value of a product
o Easiest of the Four Ps to change
o Affects bottom line of firm
What variables (constraints) do we loo
o Systematic, objective process of designing, collecting,
analyzing, interpreting, and reporting data to aid in decisionmaking
1. Define the problem/objective
i. Specific research suggestions to help so
Moving product from the producer to the consumer
Making product available in the right quantities and locations to
meet consumer wants
Channels are the intermediaries or set of organizations that help
o Those larger forces that shape opportunities and threats to
company and the marketing of its products
o Baby boomers, generation x and