One Ford; One big turnaround
1. What are some of the benefits Ford has achieved through
reorganizing its product line?
With Ford`s reorganizing of its product line, they will be more
environmental friendly, cost effective, impr
Student Topic Article
Product Concept - Dell Revamps XPS Laptop line
The article ties into the chapter reading because it discusses the intent of Dell in
revamping their Product line. Dell created a new standard for their best experience laptop
Case Study Nordstrom
Nordstrom is a considered a department store. It is considered one of many large U.S.
department store chains. This specifically means that there are several Nordstrom stores, but
they are all operated under a single
Student Topic Article Target Marketing
The article, BlackBerry to Launch Android Smartphone by Ben Dummet, ties into this
weeks chapter topic of Target Marketing. This article talks about BlackBerrys strategy in
returning as a top conten
Student Topic Article #3
These articles relate to the chapter because they show how current retailers are
being effected by online-retailing. Online retailing encompasses a large portion of the
U.S. sales. In 2012 the U.S
Case study- Do real men drink diet coke
Diet coke- women who want to lose weight and it is gender segmentation.
Coke zero- men age 18-34 years old and it is age segmentation.
Diet coke plus- health focused individual and it is lifestyle psycho-se
Week 6: Amazon $50 Fire Tablet Sees Shipping Delays
A market segment is a subgroup of people sharing the same characteristics
that cause them to buy similar products. According to Amazon, the new $50 tablet
markets as a premium product