1) Video on demand(VOD), iPods, and DVRs (digital video recorders) present which of the following
challenges for advertisers?
A) Consumers are watching less television programming.
B) Consumers have difficulty attending to specific advertising messages du
Team member rating form
Please allocate points to you and your teammates in proportion to the quality and quantity of their
participation in team activities leading to completion of your project.
We are using what is called a constant sum scale. Take 100
Extra credit assignment for MKT 201
Choose a company. Your best bet is a large, publicly-held company about which you can find a lot
of published data.
Research that company and describe its primary business, and its business portfolio.
Choose one major b
Comprehensive Assessment of Team Member
Effectiveness: A Behaviorally Anchored Rating Scale
Matthew W. Ohland, Purdue U., West Lafayette, [email protected]