Lab #1 Perceptual Maps
Your group will create a simple, two-dimensional perceptual map for the
problem/topic area you select. The point of this map is to get a better idea of
why people do or do not choose your preferred alternative, and to start
Lab 3 Questionnaire
Kristine Aprile and Heather Graybill
1. On a scale of -3 to +3, how important is the variety of flavored coffee offered to you?
2. On a scale of -3 to +3, how important is the strength of coffee offered to you?
On an average night of drinking alcohol
please rate the level of intoxication that the
following alcoholic beverages induce.
Answered: 35 Skip-pod: i]
D 1 2 3 4 5 IE. I E- 5 11]
Definition: The study of the processes involved when consumers select, purchase, use
and dispose of products, services, ideas and experiences
Importance of Consumer Research:
1. Understanding Consumers
2. Planning Marketing Strategy
3. Risk Reduction Mech