CHAPTERS 3, 4, and 5 in the textbook !
Metatheory: Ontology, Epistemology, Axiology
In Relation to Ontology: the study of the reality or nature of things; it addresses the nature of
being. Realist, Objectivist, Nominalist, Social Constru
Characteristics of Culture:
Symbols: represented through language and non-verbals (i.e. pictures). (#4)
Perception: people view other people, events, or things in a different light based on their
connection or relation to the person, event, or thing.
Doing Research Effectively
List of pre-approved journals-search online
TEST REVIEW !
Things to Know:
Theory: abstraction of the social world that helps us explain things that happen in the
Practice Exam 2
1. What are the three interrelated processes associated with perception?
2. Homeostasis is best defined as:
3. According to the lecture, the primary focus of communication
Katz, Elihu, Jay G. Blumler, and Michael Gurevitch. "Uses and Gratifications Research."
The Public Opinion Quarterly 37, no. 4 (1974): 509-23.
Katz, Elihu, Hadassah Haas, and Michael Gurevitch. "On the Use of the Mass Media for
Important Things." American
Short Paper Three:
The Beats as a Social and Cultural Force for Change
Discuss the social and cultural effect that the Beats had on American society by 1) choosing one
of the four major Beat figures (Jack Kerouac, Allen Ginsberg, William S. Burroughs, and
NEWSPAPERS: HISTORICAL DEVELOPMENT (CONT.)
First political periodicals
1640s, England: opposition of Carl I and the Parliament
November 1641: Parliamentary news are published in Samuel Pecks weekly The Heads
of Several Proceedings In This Present Parliame
ADVERTISEMENT, ITS IDEOLOGY AND AUDIENCES
- In the form of images
Industrial revolution beginning of advertising boom
How does advertisement work?
Louis Althusser. "Ideology and Ideological State Apparatuses (Notes towar
NEWSPAPERS: HISTORICAL DEVELOPMENT
Acta diurna populi romani
(Daily Acts of the Roman People)
cta senatus(Acts of the Senate)
Firstabout the 2nd century BC
Predecessors of contemporary newspapers
Venetian hand-written information sheets Avvis
ADVERTISEMENT, ITS IDEOLOGY AND AUDIENCES
Marshall McLuhan Understanding Media: The Extensions of Man, 1964
During the Second War, the U.S.O [United Service Organizations] sent special issues of
the principal American magazines to the Armed Forces, with t
BOOKS THEN AND NOW: DIVERSIFICATION OF READING PRACTICES
Scriptorium Scribe at work
Main types of books up to 12th century:
Emergence of Universities in 12th century
Secularization of knowledge
Church monopoly on produ
MEDIA AS A FORM AND CONTENT; ORALITY, LITERACY AND TECHNOLOGIES OF MASS
Most of what we know or think we know, we have never personally experienced. We
live in a world created by stories. Stories socialize us into roles of gen
PRINT AND ITS CONDITIONS: HISTORY OF THE BOOK
Frankfurt Institute for Social Research Founded in 1923
Criticism of scientific methods of media research:
1) Reduce large cultural questions
THE BEGINNING OF ELECTRICAL MEDIA: TELEGRAPH AND TELEPHONE
What is similar between telegraph, telephone, radio, television, and computers?
Telegraph writing from far away (Greek)
- optical (fire, light, smoke e.g
APPROACHES TO MEDIA RESEARCH
Two larger approaches (paradigms) for studying media
Media effects: methodology of the research
Survey (sometimes followed by in-depthinterviews)
MEDIA AND THEIR ROLE IN COMMUNICATION
James Carey: Two approaches to communication from the cultural
Communication as transmission of signals or messages over distance for the purpose of
- RitualDirected toward m
Topic: Tribute to writers
General Purpose: To inspire
Specific Purpose: To inspire writers to do what they love, by describing the joy of their readers.
Central Idea: Writers have inspired and connected people as long as the written word ha
Self-Evaluation- Persuasive Speech
I feel that over all this was my best speech that I gave this semester. I feel that I was the
most confident and the way I spoke I feel reflected that. However, I was still nervous, to a point
I believe that my topic was quite interesting for the audience to hear, since no one really
knows anything about colonizing Mars. I feel that I started my speech off strong and grabbed
everyones attention, but as I continued
Topic: Adoptees Right-to-Know
General Purpose: To persuade
Specific Purpose: To persuade people to push for adoptees right to know where they come from.
Central Idea: Everyone deserves the right to know where they come from.
Topic: The colonization of Mars.
General Purpose: To inform.
Specific Purpose: To inform my audience why the colonization of Mars is important.
Central Idea: The world does not have a Planet B, and colonizing Mars can be a way to ensure
Ceremonial Speech Self-Evaluation
Always when starting speeches, I go up to the podium and get nervous when starting to
speak. Stuttering a bunch and not really having a good volume, but as it goes on it gets more
confident. I feel that my
How many people here know who their parents are? Where you come from? Your
background? Your heritage? This is all important information to you. This all helps you define
who you are as a person. It gave you a basis to go off of when you were finding out w
George R. R. Martin once said A reader lives a thousand lives before he dies The man
who never reads only lives one. This quote is the embodiment of what all readers feel when
they read a book for pleasure. Whether it be that realistic fiction novel that
-Organizational communication theorists started viewing communication as
more than the transfer of information; they saw it as a complex, multidimensional
process through which organizing took place.
Garfinkel Article Ethnomethodology Examples
The study of a particular subject matter: common sense knowledge and range of
procedures that let ordinary people make sense of and act in circumstances
o Asking obvious
o Pretending cust
History of the Discipline
To understand where we are, we must understand where weve come from
Greece: 450 BC
Attention turns to rhetoric. Why?
o Chomsky quote
o Because peasants needed to argue their case in court for their land
Perception and Communication
Perception the unique way we order and interpret stimuli to create reality.
Blank Slate Theory: passive, experiences shape perception
Construction Theory: more active, we construct our reality and perceptions
1. Selection Ch