Sound/Music and Affect (Feelings)
1980s Levis 501, Pepsi
Marketing with Music and Sound
World Cup Winner: Coca-Cola for Sonic Branding
I've always thought that the psychology of color was interesting, especially
how color impacts purchases and consumption. The Vision chapter explores this
concept more. It's amazing how much influence MARKETERS and adv
Even though Dr. Oz is a complete fraud according to real doctors, there are
some good examples of the kinds of sensory MARKETING tactics used in
supermarkets to get people to buy more things
I thought that the m
First, Ill answer the provided question. Congruent sensory advertising means that a
brand's advertising technique uses sensory cues that align with each other to create
a consistent message. A great example of this is A
Top 10 scents
Feel safe, SECURE and nostalgic: Talcum powder
Be more alert: Peppermint, citrus
Relax: Lavender, vanilla, chamomile
Perceive a room as smaller: Barbecue smoke
Perceive a room as bigger: Apple, cucumber
People build trust into visual images and the impression is build in a nano-second.
The cost of not changing a logo is far more than changing it.
Harish Bijoor, Brand Consultant
Two examples of consistency
What is consumer behavior?
The dynamic interaction of affect and cognition, behavior, and the
environment involved in the acquisition, use, and disposition of products and
Approaches to the study of cons
Marketing strategy questions consumer research can help answer
- Who are our consumers?
- Why do they buy this product?
- How can we design a product that works well for them?
- How does this product fit into
Sensory Marketing Opportunities:
List the ads and brands (including retailers and online) you recall
encountering during the past week.
Now note which of the senses marketers usually appeal to for each encoun
After reading the three chapters in romancing the brand, there was particular topic
that stood out to me. Brand loyalty and relationships to brands. The first chapter got
me thinking about the important brands in my l