UNIVERSITY OF DELAWARE
Alfred Lerner College of Business & Economics
Fall 2013 Introduction to Marketing (BUAD 301)
Tuesday & Thursday (Section 015: 9:30am-10:45am, Section 016: 11:00am-12:15pm)
Ji Kyung Park
BUAD 301: Quiz 1
1. Figure above represents the five stages of the purchase decision process. Cell "C" represents the
A. problem recognition stage.
B. information search.
C. alternative evaluation.
D. purchase decision.
E. postpurchase behavior.
2. In mar
Marketing Exam 2
Terms to remember: more than 1st exam
Accuracy- memorize terms & concepts accurately
Primary vs. Secondary data
Primary: market research approach
Brain scan what does it belong to?
Survey Advantages & Disad