Advertising lecture 1
What is advertising?
Advertising is defined as any form of impersonal, paid communication in which the sponsor or
company is identified. Advertising spending increases annually. Although the total advertising
a fairtrade company co-owned by cocoa farmers
About Divine Chocolate
Back in 1997 theKuapa Kokoo cocoa farmers cooperativein
Ghana voted at their AGM to set up a chocolate company in
order to access a share of the valuable chocolate market, an
YOU MUST KNOW (Group Behavior)
1. Define what is meant by a group and identify different types of groups operating within
. : Formal
groups(command groups, task groups), Informal groups(friendship groups, interest
2. Describe t
YOU MUST KNOW (Individual Behavior)
1. Define personality and describe its role in the study of organizational behavior.
2. Identify the Big Five dimensions of personality and elements of core self-evaluations, and describe
how they are rela
Quality in Carrefour
Carrefour origineted from
france.the first carrefour store
opened in 1958 year.
Carrefour, brand-name products
Carrefour cerates filiere quality
systems, Which guaranteee
product origin and traceability
It is the first
CEO and Chairman of
CFO of Carrefour
Director of Organization and
Director of Europe
Director of America
Car ef coffe
r our s
coffe products of its
Starts in 1930 by Harland Sanders the founder of KFC
Named as the dining area "Sanders Court & Cafe."
In 1939 "Sanders Court & Caf was rebuilt named as
In 1960, 190 KFC franchisees and 400 franchise un
Functions of management in
Presentation by nugzar kakhishvili and giorgi robakidze
is an Americanfast food
restaurantfranchisethat primarily sellsburgers and
in 1940, the company began as a barbecue restaura
Fast Food Secton
Car ef f
r our s oods & ser ces
There are carrefours
in my opinion this
everything are very
easy and comfier.
This section are:
PRESENTATION BY NUGZAR KAKHISHVLI
AND GIORGI ROBAKIDZE
2004 YILI LK 1000 HRACATI SIRALAMASI
GENEL ZEL SEK KAMU 2004 YILINDA HR FRMA ADI
TOYOTA OTOMOTV SANAY TRKYE
VESTEL DI TCARET A.
FORD OTOMOTV SANAY A.
AKB, EB, TKB,
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Use of Material Requirement
By having a system in play like Perpetual Inventory
They are able to keep items instock.
When a item reaches a certain number from the register, it
place an order for that product.
Product is also dictat
Communication is a complex process and represents the purposeful activity
of information exchange between two or more participants in order to convey or receive the
The core model of communication
Factors that influence the co
CHAPTER 15 A-185
Modigliani and Miller (MM) suggest in a perfect world that the
value of the firm does not change in response to changes in capital
Assumptions of the M&M Model
M&M Proposition I without corporate taxes and bankruptcy
Over the past two decades, consumer behavior and advertising researchers have extensively
studied the concept of involvement. Involvement is viewed as a variable that can help
explain how consumers process advertising information
(careful analysis of
marketplace should lead to
Identifying markets (Target
market identification implies
selecting consumers with similar
Product decision (product is not
just a physical objective but a
bundle of benefits or v
Promotional planning through persuasive matrix
To develop an effective advertising and promotional campaign, a firm must select the right
spokesperson to deliver a compelling message through appropriate channels or media.
Source, message, and channel fact
1. What is advertising?
Advertising is defined as any form of impersonal, paid communication in which the
sponsor or company is identified. Advertising spending increases annually. Although the
total advertising expenditures seem large, the indu
What is advertising strategy?
Advertising strategy can be considered as a campaign developed by a business to
encourage potential customers to purchase a good or service. An advertising strategy is
tailored to a target audience to purchase the product.
Eclectic model of advertising
Diverse model of advertising involves four main advertising frameworks, developed by
OMalley and Hall, in which advertising works depending on the context and goals.
Sales promotion/do model
Involvement /play model
Ethical Principles relevant to Advertising
Ethics in advertising means a set of well defined principles which govern the ways of
communication taking place between the seller and the buyer. Ethics is the most important
feature of the advertising industry.
Measuring advertising efficiency and effectiveness
Monitoring the efficiency of advertising is a specific problem of business costs efficiency
control. There is a close link between setting the goals and efficiency control, which compares
Review on 12 Years a Slave
Summary of the Movie
12 Years a Slave entails a 2013 period drama film and an adaptation of the 1853 narrative
focusing on slavery memoir. The movie by Solomon Northup bases on a story regarding a New
York state born free Africa