1. EuroDisney Failure: ethnocentrism and lack of market research/surveying
Hotel rooms prices expensive as Paris, transatlantic airfare and currency wars made travelling
to Florida cheaper than going to EuroDisney, the French
1. Tambrands becoming a part of P&G is a great idea. It allows them to associate with
established product lines as well as access to larger capital and resources. P&G already has
global marketing as well as established distribution ch
Do they have the infrastructure (technology, roads, etc) to support the product?
Can they use the product as is? If not, what changes need to be made to adjust to the
Do they have purchasing power?
Is there a reasonable financing