Sports and Entertainment Marketing
Section 1.1 What is Marketing
A. The importance of S/E Marketing
B. Marketing Defined
i. The Marketing Process
ii. The Marketing Concept
iii. The Market
iv. Mass Marketing vs. Market Identification
C. The Ma
What type of owner is Mr. Kraft?
Why do you think he is successful?
What is his philosophy of ownership?
What are his plans for the future?
What types of businesses are located there? Is it a success
Ch 2 Notes
I History of Sports and Entertainment
A. Sport and Entertainment Connections
B. Brief History of Leisure
1. Entertainment for Everyone
C. Development of S/E Marketing
D. Marketing Today
1 Similarities and Differences in Marketing
You are to list as many opportunities for sponsorship as you can for your Fantasy Team.
Start with the Stadium and give a sponsor that will use the sponsorship. IE Signage,
(electronic or print) Coke. Continue on with the game etc. r
Sports Report Branding WS
Trademark You are to take the concept of the Sports Report show and develop it into
a Brand. Use Paint or other means (hand drawn is ok if you are artistic) to design a
Trademark. Use a separate sheet. Sketch Concept-dont w
Licensing Agreement WS
1. Pick a product to sell and connect it to a college or professional team of your choice.
Ie. Inge Bobble Heads
2. Find a manufacturer to produce the product-who will make it ? Give the locaton.
Company Name _
List 5 possible Brand Names and research if they have been registered at
http:/www.uspto.gov/ use the Trademarks link and select #3. Type in your Names and
Give the results of your search after the term.
Serial Number Reg. Number
Sports Promotion Project
Compose a promotional mix for your fantasy team.
Determine a Promotional Budget- how much $ you are spending on each area. Identify
the medium and total spent.
Types of Media- give an example for each media used. Ie-co
Franchise Project Outline
Your task is to compose a PowerPoint Slide Presentation to help you explain why the city
of _(your town) should accept a Professional Sports Franchise. (Your team/sport)
You will narrate the presentation and cover items below. Yo
General Uniform Design Site