Strategic Comm Week 1 Lecture
Main point: in todays world, everything is communication
o What you say/dont say
o What you do
o How you handle crises
o What others are saying and not saying
Strategy is all about values, which are communicated through multi
COMM 3176- Chapter 1 Notes
Ethics- The manner by which we try to live our lives according to a standard of right or wrong
behavior, in both how we think and behave toward others and how we would like them to think
and behave toward us.
Society- A structur
COMM 3190: Ethical Corporate Communication
Exam 2 Study Guide
The time limit on the exam is 60 minutes.
The test will be 35 multiple choice and 6 short essays.
The test covers chapters 6 through 10.
The test is 25 points of your grade. Total
November 6, 2012
Phillips Hall, Room 108
Housekeeping (15 mins)
Attendance- sign in please!
Return Approved Outlines! Good job
Return Code of Ethics papers- good job.
Any final issues / questions about the group presen
September 18, 2011
Phillips Hall, Room 106
Housekeeping (5 mins)
Attendance- sign in please!
Did everyone exchange contact information for the members in your group?
Facilitated Articles (40 mins)
Chick-Fil-A Presentation- Sean Lynch
Chick-fil-a Corporate Background- Sean
1946 Dwarf Grill by S. Truett Cathy in Hapeville, George
1961 Chick-fil-a starts
Cathy found that pressure-fryer can cook chicken sandwiches really fast
1) Chick-fil-a Corporate Background- Sean
a) 1946 Dwarf Grill by S. Truett Cathy in Hapeville, George
b) 1961 Chick-fil-a starts
b.i) Cathy found that pressure-fryer can cook chicken sandwiches real
Ethical Code of Conduct Paper
October 16, 2012
I have read and agree to follow the GWU academic honesty policy. I certify that all reference
material included in my assignment is included in quotes or cited as appropria
Week 10 Lecture Notes: Stakeholders
Who are stakeholders?
o Environmental organizations
o Human rights groups
o Indigenous peoples groups
o Minority groups
o Labor organizations
o Homeless/landless groups
Are they good?
Week 9 Lecture Notes: What is the Press
Communication Channels are Melding
A few years ago, politics was fundamentally communicated through Free media
o Print, broadcast news reported and interpreted events, positions, and news
Similarly a few years ago
Week 2 Lecture Notes: Strategywhat Does it mean to think Strategically?
Move from audience to stakeholders
new chaos: not really about the product but about values, which depend on trust, which
is of increasing concern in communications
o trust c
Week 3 Lecture Notes: Strategic Communications
Key to Effective Communication
Communication is not a one way street, speak not to be speaking but to be heard
Key is having clear sense of where you need to godesired outcome?
You have to then lay the rig
Week 4 Lecture: Research in Strategic Comm
Research is important because
Good instincts do not equate to good communications, good research equates to effective
In cluttered communication environment, each word/image/nuance counts
A Successful Interview
Three Key Ingredients
o Knowing what youre going to say before you say it
o Having an effective delivery: dress, tone, the way you act, subjective measures
Present a Theme
Chapter 7 Reading Notes: Designing Strategies & Tactics to Send Messages
Strategies: public specific plan specifying the channel to send messages to achieve an objective;
multiple may be required per public
Tactics: strategy specific communication tools t
Chapter 10 Reading Notes: Effective Communication Measurement and Evaluation
Several models of evaluation include following standards
o Success that justifies the budget expenditure
o Effectiveness of program itself
o Whether or not obj
Week 6 Lecture Notes: Goals and Objectives
Under the Action Planning Section of Strategic Communication Planning Matrix, key to strategy
is nexus of Research and Action Planning
Statement of being, purpose, but not of the obvious because it sets th
Week 8 Lecture Notes: Goals and Objectives, Continued
You need to know where youre going and what youre going to get there
Review of Publics
Audience, stakeholders, and publics
1. general Public: Forget about it