Case Assignment for Mini Cooper
For this case, your assignment is to reverse engineer their brand identity for the MINI Cooper in the U.S.
at the time of the launch. In the case you will find their objectives. The objectives are the goals which
How to Overcome a Sandwich Selling Slump
Firehouse Subs (http:/www.firehousesubs.com) is a more than 20-year-old restaurant chain based in
Jacksonville, Florida. It emphasizes a firefighter theme and has more than 390 restaurants that serve
Brand M anagem ent
Products are created in factories, but
brands are created in the mind.
Brands exist in the heads of consumers.
The brand (product) represents meaning
Brands are a key element in a companys
relationships with consumers.
School of Business
MBAD 6274, Credit Hours: 3
Rolando P. Irizarry
Times Available: 5:30pm-6:30pm
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