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MKT 402 Strategic Marketing

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Strategic Marketing Questions & Answers

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  • Average Rating

    3.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
      0%
    • 4
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    • 3
      100%
    • 2
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    • 1
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  • Course Difficulty

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  • Top Course Tags

    Always Do the Reading

    Background Knowledge Expected

    Participation Counts

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    • Profile picture
    Sep 15, 2016
    | No strong feelings either way.

    This class was tough.

    Course Overview:

    I recommend this course only if you have a very good and engaging instructor. It is probably best taken on-site.

    Course highlights:

    Pricing is critical. It is one of the four P's of marketing

    Hours per week:

    9-11 hours

    Advice for students:

    The textbook was difficult. Read each chapter twice! Make sure you have an involved professor.

    • Summer 2016
    • Mayers
    • Yes
    • Background Knowledge Expected Always Do the Reading Participation Counts

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