Self-Assessment Score Sheet
Directions: Complete the following self-assessments: A Twenty-First-Century Manager, TT Leadership
Style, Intuitive Ability, Conflict Management Strategies, Time Management Profile, Organizational Design
Preference, and Which C
Discuss the process you would utilize to develop a marketing plan for Peapod.
There are many aspects to a marketing plan. I would start with background information on the
target market. Include demographics and AGI. From there I would detail Peapods targe
Assess what makes an effective marketing plan. You can be generic in your answer or
use a specific brand or product in your response.
There are many aspects to a marketing plan. There are the goals for the marketing plan, the
steps to achieve those goals,
Yelp and Facebook are among the many growing social media sites allowing customers
to give feedback about products, services, and experiences. This method allows for a
passive approach to a problem or bad experience. For example, if someone had to wait
Chose a company that you feel needs a tweak to its marketing strategy and recommend a
change. Provide a rationale for your recommendation.
I believe that Blackberry needs a change in their marketing strategy in order to increase sales.
For several years t
Of the marketing research tools identified in the textbook, evaluate those that would be
most appropriate for a small business.
I think that the 5Cs are very important for small businesses. Identifying the 5Cs will allow the
small business to get to know
Imagine you have been promoted to a brand manager for a frozen pizza. The promotion
is a challenge being that sales for the pizza have gone backward three years in a row.
Assess what you will need to know or what questions need to be answered before you
Imagine you are a brand manager for your favorite food product. You have been
challenged with finding a new distribution channel for a product under your brand
supervision. Think through how you would approach this challenge and then outline this
Pick a health and beauty brand and item you use regularly; for example, shampoo,
shaving cream, moisturizer, razor blades, etc. Imagine this brand is extending its reach to
a new target audience with a new product. Identify this new target audience and th
Pick a long-time existing brand, such as Cheerios, Crest, Purina Dog Chow, etc., with
which you are familiar and have been using for an extended period of time. First, start by
indicating where this product is now in the PLC. Then, analyze how this specif
Pick your favorite restaurant. Analyze its current brand strategy and make one
recommendation for changing or strengthening the existing brand strategy.
From the case study, formulate a branding strategy that would communicate to
prospective investors tha
From the case study, propose probable solutions that will be included in a marketing
plan that will answer three common concerns that parents may have when weighing the
Montessori Private School as an option.
Montessori private schools a much different th
Assess how a marketer would approach the Product P of the 4Ps for a service it wants to
add to its existing product lineup. For example, Best Buy adding The Geek Squad or
Sams Club adding automotive service centers.
There are many ways to approach adding
Pick a nonprofit organization with which you are familiar and believe the organization
should be repositioned to serve its core clientele better or a new clientele altogether.
Identify the organization, its current position, and your recommended repositio
Many beginning marketing students make the mistake of assuming that some products
can appeal to everyone. Pick a product that you believe has mass appeal and analyze
I believe that potato chips have mass appeal. The reason that is has mass appeal is becau
From the case study, assess the challenges of marketing in a Third World country and
propose how to address the challenges.
There are many challenges when marketing in a third world country. First off, you want to make
sure that you follow the customs and
Pick an aisle in a grocery store; for example, the cereal or snack aisle, or a specific food
(yogurt or baby food, etc.). Analyze the segments that are targeted and be detailed in
your response. Provide your rationale with your answer.
I shop a lot in the
Determine the challenges marketers currently face with clutter and its impact on
marketing communication. Suggest two solutions to this dilemma.
Clutter is a big issue nowadays. Due to all the regulations and rules on marketing today makes
it hard for ads
Provide a recent example of a product you purchased that demonstrates marketing as an
exchange relationship. Analyze the 4Ps as it relates to this purchases exchange
I recently purchased a new television. I did a lot of research on this. How