MKT 310 * We aren't endorsed by this school

MKT 310 Marketing Research

  • Average Course Rating (from 2 Students)

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  • Top Course Tags

    Participation Counts

    A Few Big Assignments

    Always Do the Reading

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    • Profile picture
    Jan 11, 2017
    | Probably wouldn’t recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I wouldn't recommend this course unless it is required for your degree. If it is required I would try to take it online. During class the professor just reads off the powerpoint slides. The only grades you have for the semester are the 4 tests you take. The questions on the tests are worded very differently from anything you read in the book or on the slides.

    Course highlights:

    During the course, if you read the book, you do learn a very basic idea of marketing. One interesting thing I did learn in the course was how much time and effort really has to go into marketing. There is so many different aspects to take into consideration. It is a very interesting topic, but the professor does not teach it very well.

    Hours per week:

    3-5 hours

    Advice for students:

    The advice I have for anyone taking this course is to read the book. There isn't much learned in class through the slides. But, if you buy the online book you have to option to take mini quizzes to test yourself on the material which helps for the tests.

    • Fall 2016
    • ChandanDeSaker
    • Yes
    • Always Do the Reading A Few Big Assignments Participation Counts
    • Profile picture
    Nov 03, 2016
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    It is relatively boring, but the information is very informative.

    Course highlights:

    I learned the core marketing principles and how to implement the marketing plan.

    Hours per week:

    6-8 hours

    Advice for students:

    Read the textbook and spend some time studying. It is not common knowledge.

    • Fall 2016
    • ChandanDeSaker
    • Yes
    • Great Intro to the Subject Participation Counts

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