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BMKT Documents

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  • 101 terms

    Term:

    value delivery network

    Definition:

    A network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.

    • marketing test 3
    • 101 terms
    • Vocabulary for marketing test 3. Find, create, and access Marketing, flashcards with Course Hero.
  • 99 terms

    Term:

    variety-seeking buying behavior

    Definition:

    low consumer involvement and high brand differences

    • test 2
    • 99 terms
    • Vocabulary for test 2. Find, create, and access Marketing, flashcards with Course Hero.

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